PL Sales dark logo
cold calling software for marketers

Cold calling can be a very time-consuming task, so it’s essential to find a software program that is both effective and user-friendly.

There are many different types of cold-calling software available on the market, each with its own set of features and advantages. Some cold-calling software programs include features that help you track your progress and improve your skills, while others provide complete automation to make the process easier.

Cold-calling software can vary in price and features, but the most important thing to look for is software that will help you make more calls and reach your target market.

What Is Cold Calling Software?

Cold-calling software is a computer program used to make cold calls to potential customers. Salespeople can use it to improve their cold calling skills. Businesses can also use cold-calling software to make more sales calls.

There are several different types of cold-calling software. Some applications are designed for making automated phone calls. Others are designed for making individual phone calls, tracking calls and emails, and analysing results.

The importance of using cold-calling software cannot be overstated. Improved cold calling results in increased sales leads and more business. It can also help businesses improve their customer relationships.

How Does Cold Calling Software Work in Businesses?

Cold calling is a sales technique where salespeople make phone calls to potential customers without prior contact. They use cold-calling software to make automated phone calls, which helps them increase their chances of making a sale. It generates leads by taking several actions like cold-calling, cold-reading, telemarketing, etc.

The cold-calling software connects the caller with one or more leads based on the relevant information in their profile. The lead information includes name, company size, job title, and location. The caller then has the opportunity to reach out to the lead via telephone or email.

The benefit of using cold-calling software is that it can help you target your audience more accurately. Additionally, cold-calling software can help you track your results and improve your skills over time.

10 Cold Calling Software Sales Teams Can Use

1. Aircall

Cold Calling Software

Aircall cold-calling software can be an excellent tool for businesses looking to increase their contact list. The features and benefits of this software make it an excellent choice for those looking to improve their chances of making a sale.

Some features available with aircall include creating custom scripts, tracking data, and lead scoring. This information can be used to improve your call strategy and ensure that you are making the most effective calls possible.

Additionally, aircall provides several benefits that can help businesses succeed in reaching new customers. These benefits include increased efficiency, decreased costs, and improved customer satisfaction. Taken together, these features and benefits make aircall an excellent tool for businesses of all sizes.

2. Toky

Toky Cold-Calling Software is a powerful tool that business owners can use to improve their cold calling skills. The software has a number of features that make it an effective tool for cold calling, including pre-recorded messages, templates and call management tools.

One of the main benefits of using Toky is that it makes it easier to track your calls. The software also has a number of uses that go beyond just cold calling, such as training participants or sales teams.

3. Gong

A great way to make your cold calling more effective is by using a gong cold-calling software.

Gong is a company that has created an online tool to help you cold call. It will connect you with prospects and let you know if they are interested in your services. It will create a profile of the person and then send them emails, texts and calls.

The software offers features such as call tracking and caller ID blocking, which makes it easier for users to manage their calls. Additionally, the software has been designed with the benefit of sales professionals in mind. It offers features such as automatic dialling and voicemail transcription, which can help sales professionals improve their productivity.

4. Klenty

Klenty is a cold-calling software that offers features and benefits to help sales professionals make more connections and close more deals. Klenty’s capabilities include tracking your calls, automating tasks, and generating reports to help you improve your success rate.

Additionally, Klenty has the ability to create custom scripts for different situations. This way, you can be sure that your calls are being handled in the most effective way possible. Klenty also has a lot of uses, such as for sales teams and lead generation.

[convertful id="197361"]

5. RingCentral Engage Voice

RingCentral Engage Voice is a cold-calling software that helps sales professionals make more calls by automating their workflow. It uses artificial intelligence and machine learning to help you make better decisions when calling potential customers.

It also has features like caller ID blocking and voicemail transcription, making it easier for you to stay organised and make more calls. RingCentral Engage Voice uses your voice recordings and the power of AI to create automated scripts tailored to fit your message and the needs of each prospect.

RingCentral Engage Voice is available as a subscription or as a monthly fee.

6. Hubspot Sales Hub

Cold Calling Software

Hubspot Sales Hub is an advanced cold-calling software that helps you make more sales calls with less effort. It has several features that make it a powerful tool for effective cold calling.

First, HubSpot Sales Hub provides tools to track your call progress and outcomes. This information can help you identify which calls are resulting in better results and which ones need more work.

Second, HubSpot Sales Hub has a dialling interface that makes it easy to connect and interact with potential customers. You can easily add phone numbers into the system, and it will automatically generate contact information for each one based on the company’s data.

Third, it is designed to help you get the best return on investment (ROI) possible and has been used by over 2 million customers worldwide.

Lastly, HubSpot Sales Hub offers features to improve your lead management skills.

7. Kixie PowerCall

The Kixie PowerCall cold-calling software is a powerful tool for cold calling. It allows you to call up any number and get the person on the other end of the line to answer your questions. You can also record yourself in case you need to repeat your conversation with someone.

Kixie PowerCall can be used by anyone who wants to make a call and get an answer from the other party. It will generate quality calls, send emails, and set up appointments via mobile phone or landline phone. The software is easy-to-use and has many features, such as the ability to track your progress and see how many calls you’ve made, the ability to create custom scripts, and the ability to save your most successful callers.

8. Rafiki

Rafiki is a cold-calling software that can help salespeople make more calls. It features various features, including automated dialling, calendar integration, and contact management. Salespeople can use Rafiki to track their calls and interactions, and it can also generate reports to help them understand how their cold calls are performing.

Rafiki helps sales professionals close more deals. In addition, Rafiki offers a variety of uses for sales professionals, such as training, leads management, and tracking results.

9. CloudTalk

CloudTalk is a cold-calling software that allows users to make calls from any device and with any number of contacts. The software has various features that make it an efficient cold-call tool, such as the ability to bookmark contacts, track calls, and save voicemails.

Additionally, CloudTalk integrates with voice recognition and call screening tools to ensure that all calls are correctly routed. It uses a neural network and machine learning algorithm to examine the customer’s voice and language patterns, so it can automatically generate the right message for each customer.

10. VanillaSoft

VanillaSoft is a cold-calling software that allows users to make calls to potential customers and sell products or services. The software has many features that make it easy to use, including an automated dialling system, call recording, and an auto-response feature that responds to customer questions.

The benefits of using VanillaSoft include the fact that it is easy to use, efficient, and can be customised to meet the needs of the individual user. Additionally, the software can be used for a variety of purposes, such as sales presentations, lead generation, and targeting specific markets.


sales and negotiation training

In today’s market, many companies require their employees to cold call. They need to generate leads for their clients. This is an important task, and the best way to do it is by using software that can help you out with this task.

  • Through cold-calling software, you can create a list of prospects and target them in order to generate more leads for your potential clients.
  • You can target specific customers by adding them to your list of prospects and then sending them emails related to their needs.
  • Save time and money, and make more sales by automating the cold calling process.
  • Track and examine the success of a cold call campaign, helping customers improve their skills and tactics.
  • Help businesses better understand customer needs, which leads to improved sales outcomes.
  • With the help of cold-calling software, you can create targeting lists, set up automated scripts to execute each sale or lead and build a database of leads with unlimited potential.


What is the success rate of cold calling in sales?

Cold calling has an average success rate of 2%. The outbound lead generation rate is lower than other sales techniques, but it’s still effective and should be included in your sales strategy as an outbound lead generation method.

Do you know how many cold calls you can make a day?

The average number of cold calls per working day is 60. Similarly, if you need 10 qualified opportunities per week, you should reach out to about 180 prospects (18 calls x 10 prospects).

What is the ideal duration of a cold call?

Calls should last between 30 and 45 minutes. In the first 4 to 9 minutes, make sure you make the most of what you’ve got. Prepare a script for cold calling that outlines the questions you need to be answered to determine the prospect’s qualifications. Listen carefully to those answers and, if necessary, schedule an appointment.