Selling is a difficult task. It requires more than a great personality to close transactions. Your corporate sales force needs sales skills that will enable them to gain an edge over the competition. Without great corporate sales training, even seasoned sales pros are unlikely to be able to do that.
Nothing is more successful than enrolling members in corporate sales training courses delivered by sales specialists if you want to improve your sales team’s effectiveness. By enhancing their presence, communication, relationship-building, and narrative skills, your team will be able to close sales faster and develop lasting client relationships.
Pearl Lemon Sales is a leading corporate sales training provider that has worked with sales teams in a wide variety of fields. We can offer you corporate sales training for teams of any size that has been proven effective and will produce the results you need while also respecting your team’s time.
Every sales training offering will claim it’s the best. But what really makes for the best corporate sales training? Based on feedback from our clients, the following are all essential for a corporate sales training program to be effective:
Every business is different, and corporate sales training is ultimately a joint investment between your firm and the training provider. Your organization is investing time and resources to improve the effectiveness of their sales force, and the corporate sales training provider must do the same.
While industry knowledge is advantageous, the important question is how much time the sales training partner is ready to devote to learning about your company and how its salespeople interact with customers.
In short, your corporate sales trainer must offer a program that is specifically tailored to your needs and to your teams. This is why reading sales books, or those online sale courses are rarely effective, they are just too broad.
If your sales training initiative is constrained by sales executives (e.g., “Our sales staff don’t have time for training”) or budget limits, your program is likely to fail due to senior management’s lack of commitment to training.
A better alternative than focusing on a successful training pilot that makes a business case for training is to focus on determining which components of the sales training (e.g. classroom instruction, online reinforcement, web-based tools, coaching guides…) resulted in the most significant changes in selling behaviors as part of establishing your business case.
Avoid lecture-based programs in which the trainer spends the majority of the time presenting concepts and skills and only a small portion of the time practicing them. Learners must actively engage and participate in the development and adoption of skills.
Two-thirds of the corporate training should involve participant participation in discussions, exercises, group activities, and role-plays, a formula that Pearl Lemon Sales makes use of to great effect. Learning by doing is something we have found is the most effective way to ensure that the lessons taught are lessons learned, rather than just listened to and forgotten.
While we can provide ongoing training, Pearl Lemon Sales’ ultimate goal when offering corporate sales training is to hand salespeople the skills to sell better every day. Sales managers are an important part of the everyday life of a corporate salesperson, and so it’s crucial that their own skills are updated too.
Often sales managers don’t have the skills to do their jobs effectively, as they were promoted from the ‘sales floor’ for their selling skills, but were then never offered specific sales management training.
Without sales management and leadership training, sales managers risk being unable to handle low team morale. The team culture will swiftly degrade if they are not taught how to spot and address potentially toxic workplace encounters. In addition, if they don’t have training on how to help their companies achieve this equilibrium, they risk creating an unstable and dysfunctional environment. This can lead to a high percentage of employee turnover, the last thing you need when trying to build an effective corporate sales force.
Pearl Lemon Sales offers corporate sales training for sales management that focuses as heavily on sales management skills as it does advance selling. This produces leaders who are ready to manage their newly retrained sales staff.
Pearl Lemon Sales’ powerful meaningful communication skills have been developed, tested, and perfected to serve as a foundation for business growth. Our sales training classes are led by sales professionals who have all been out there in the corporate sales trenches. They teach your corporate sales staff critical selling abilities by combining precise, practical business behaviors with best practices from real, hands-on training.
We’ll pay close attention to your company’s sales training needs and design a program that will not only help your organization as a whole, but will also suit the needs of each individual member of your sales staff.
This strategy ensures that your team is completely engaged during our training, increasing the chances that prospects will retain what they learn, improve their sales skills and as a result, prospects will choose your firm over the competition.
You’ll be well on your way to boosting your company’s bottom line by enrolling sales team members in one or more of our corporate sales training programs.
Contact us today to get started.