Attract Quality Candidates with 13 Best Recruitment Cold Calling Tips

Cold calling is one of the most effective recruiting methods, but it can also be a very daunting task. Finding correct numbers and making your calls can take a lot of time and effort to find the correct numbers and make your calls, but it’s worth doing. While this type of recruitment is challenging, there are ways to make the process less challenging. One way is to use cold calling techniques that will attract quality candidates. Here are 13 great cold calling tips for attracting quality candidates.

1. Create a professional cold calling script. Cold calling is easier when you follow a clear, professional script. This means you know what to say and how to make your cold calls as smooth as possible.
2. Stay focused on the goal of the call. Whether it’s finding job candidates or getting more business, it’s essential to remain focused on the goal of the phone call. This means that you’ll be less likely to say something that could potentially scare away candidates or business owners, and there will be less room for confusion in your script.
3. Keep it short and sweet. When you’re cold calling, keep your conversations short and sweet to quickly find out if a conversation is worth continuing.
4. Keep it positive – being nice is effective on the phone. The best way to keep your calls focused on finding candidates or clients is to be genuinely positive with your callers. For example, when you’re leaving voicemails, sound upbeat and friendly.
5. Always have an opening line ready in case of dead air. If you don’t think you will get a callback, leave an opening line that includes your or the company’s name to start the conversation. For example, if you’re calling in general advice or looking for a job, say things like, “Hi! This is Jane with Conceptual Career Development, and I’m just wondering how are things going?” or “This is Amanda with [company], and I’m just trying to reach out to you about a project that might be mutually beneficial.”
6. Keep your tone upbeat. When you are cold calling, keeping your voice upbeat is essential. You don’t want the person on the other line to get discouraged or feel bad for not getting through.
7. Thank the person for their time when you end your call. Take a moment to let them know how much you appreciate them and how helpful they’ve been on the phone. When you thank them, and you’re genuinely nice. And it allows them to send a quick word of thanks before they hang up.
8. Be courteous and follow the lead. If they’re interested, follow their lead and initiate a conversation. If they hesitate to talk about your company, don’t push them to do so. Focus on what you have that will help them.
9. Be confident. If you’re calling a company that’s done business with them in the past, they’ll be more likely to believe what you say.
10. Be polite, but don’t be afraid to ask the person whether they would like your business on a more personal level.
11. Be friendly! You can make a cold call seem more personal by asking questions about their job and why they’re in that position. For example, “How long has it been since you’ve had someone come in for an interview like this?” or “What was the last time you had someone ask about your salary?”
12. Be honest. Even if a candidate isn’t matching what you’re looking for in an employee, telling them that upfront is better than wasting their time. You might even have a great conversation where they can tell you what they think would work best for their skillset.
13. Be persistent. Often, people give up on a job search too soon-feeling unaccomplished or unsure about what they should do next. Keep going, and don’t give up! If you want to try something else, ask them how it went in their search and what advice they can offer you.