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8 Surprising Ways To Sell Your Products And Services In London


Sharpen Your Team’s Sales Skills With Our Sales Training In London

Performance Overview

London is a truly global city. As a long-standing major player on the global stage, it is a magnet for entrepreneurs, pioneers, and disruptors.

At the center of the UK and Europe’s trade and industry. It has over 1.1 million small- and medium-sized businesses alone – more than any other region in the UK. Its population also hit a staggering 9 million in 2020, making it the third biggest in Europe. 

It’s clear that the opportunities for your business to grow in London are vast. This is why it’s also essential for your business to benefit from specialised sales training based in and around London. 

Pearl Lemon Sales Training offers award-winning, bespoke, and innovative training courses to help you hit those sales targets. We also possess the drive and knowledge to harness your team’s natural sales skills and elevate them to the next level.

What is Sales Training in London?

Sales training is specifically designed to target the most common and useful sales skills and concepts to sharpen business acumen. 

They focus on the external skills needed to succeed in a sales environment and the internal attitudes, perspectives, and mindsets needed for an individual to flourish as a successful salesperson. In other words, behavioural change is a crucial part of sales training. This is also a heavy emphasis on ensuring that new skills and attitudes are not only retained but actually internalised and applied to maximise value.

London-specific sales training courses may also emphasise how to negotiate sales on an international level. After all, negotiating with clients on a small-scale, local sales cycle will vary considerably to a national or international sales cycle.

Why Should You Invest in Sales Training For Your Workforce?

People make up the core of your business – without people, your business wouldn’t be a business. And when customers and clients buy from you, they’re not just investing in your product or service. They’re also investing in your people. 

Sales training can upgrade your team’s existing skill sets to maximize their efficiency and sales delivery skills. It can also help establish more profound, more meaningful relationships with clients and delivery partners. All of these things can be key in helping to stimulate growth from within the company itself, leading to bigger targets and more significant profit margins.

Sales training can also be critical for employee retention, satisfaction, and communication; a team participating in a sales course together can ensure that their visions and capabilities are well-aligned and working in tandem towards a common goal. Ensuring that your staff benefit from continued professional development throughout their career journey is key to gaining an edge over your competitors.

sales coaching UK

Why Choose Pearl Lemon Sales for Your Team’s Sales Training?

Pearl Lemon Sales’ specialised and carefully crafted sales training courses in London are specifically designed to cover every step of the sales cycle – from conjuring leads to closing.

We cover many different key areas and capabilities across all levels of business. This includes fundamental sales training for base-level employees and sales leadership and management training for your top-level managers.

Our sales training courses have been effective, practicable, and easily applied to common business situations. They are also delivered by experts who are both trainers and practitioners, which ensures a depth of understanding that can’t be matched elsewhere. 

No two training courses are ever the same. At Pearl Lemon, we tailor every course to fit your team’s needs and requirements to ensure that specific shortcomings are addressed, and key capabilities are brought up to scratch.

What Kind of Sales Training Does Pearl Lemon Offer?

Below are just a few sales training courses that Pearl Lemon can deliver for your business:

Cold Calling Sales Training

Though it might be considered by some to be an old-fashioned method of chasing leads, cold calling still very much has its place in businesses today. For instance, cold calling is still the best way to initiate personal connections with prospective clients. This paves the way to establishing long-lasting business relationships that might not be accessible through other means.

Cold calling is also an excellent way to train entry-level staff and give them opportunities to perfect their sales pitches (as long as they benefit from clear and practical training, of course).

Pearl Lemon Sales’ training works carefully with each client to ensure that each individual’s training is customised and bespoke. Much like every salesperson’s approach to cold calling will vary, we believe that the delivery of training and coaching should be centred around individualistic approaches as well. We don’t subscribe to a ‘one size fits all’ methodology.

problem solving

Sales Negotiation Training

Negotiation is at the heart of sales deals, and knowing how to successfully navigate these tricky waters is a hallmark of a great salesperson.

This critical soft skill requires strong communication skills and a solid understanding of models of negotiation and their application in various situations. It also calls for relationship management skills, empathy, and problem pathfinding.

Pearl Lemon Sales’ sales negotiation training will equip your team to identify key issues and approaches to sales. It will also help them to help sharpen their business instincts and know when a lead is a lead worth pursuing or if there are better prospects to be had elsewhere. In short, it’ll focus on outcome-centric, goal-oriented training that will equip your workforce with the skills to attain more profitable results.

Sales Management Training

There is a successful manager leading the charge and driving results for every successful team. However, managing a sales team involves much more than overseeing your employee’s day-to-day schedules. Sales managers also need specific skill sets in which to lead and inspire confidence in the people who work below them.

For example, not all sales managers may be confident in aspects of coaching and leadership. Often, salespeople who are promoted to management positions may struggle to delegate, teach or coach others. Though they might already possess the knowledge of products, markets and sales themselves, they may find it difficult to develop into instructors rather than simply practitioners.

However, our Pearl Lemon Sales management training directly focuses on the main attributes and traits that make up good managers. We train people to become capable and inspiring leaders who can engage with their employees and businesses, and who can be instrumental in driving a business’ growth.


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Here at Pearl Lemon Sales, we can help your company grow.

Ion gets it. I've interviewed and worked with a baker's dozen of marketing companies and the common theme has always been, "If you pay more, the business will come." No need for tracking and measuring, it's just magic! This is not the way with Pearl Lemon. For those who understand the need to track and measure marketing, you'll be refreshed to know that Ion speaks your language. I don't care where you are in your marketing cycles, I suggest your find 15 minutes and book a call with them.
Sean Hussey
I scheduled a call with Ion in order to discuss a potential partnership, unfortunately our requirements didn't quite align. Nonetheless, I found him to be extremely helpful, passionate and knowledgeable about the industry such that I felt it only right to give my feedback - I have little doubt that if the services offered by Pearl Lemon are precisely what you're looking for, you're in fantastic and honest hands!
Ethan A
As a young business owner, I definitely look up to Ion, as a model for what a real salesman ought to be. Someone who is looking to convey value where value sees fit. Not forcing anything, just providing help and guidance, letting the rest fall in place. Given the value I received in our initial short call, it is difficult to imagine how much value I'd receive working with him over an extended period of time. Although we didn't find a space to work together now, I definitely see something happening in the future.
Brandon Cesarone

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These are only a small sample of the types of training that Pearl Lemon Sales offer. For more information, check our website for more information about the full range of sales training courses in London that we offer.

Sales Training in London FAQs

Sales training is all about improving an individual’s knowledge, skills and behaviour to achieve maximum success in sales. It may involve straightforward teaching of new procedures and processes to streamline the sales cycle. It may also focus on long-term behavioural changes to help people develop more sensitive and responsive attitudes to selling as a practice.

Sales skills are, at their most basic, the ability to sell products and services for a business in order to make profit. However, this basic definition can be dissected to provide a more in-depth look at what makes up a successful salesperson. Some of the most common traits seen in successful salespeople are: 

  • An in-depth understanding of their customers, the products and services they’re selling, and trends or mitigating factors for their markets
  • Strong verbal and written communication skills across various mediums
  • Resilience in the face of disappointment and a drive to keep hitting targets, regardless of external factors
  • A strong arsenal of soft skills, such as empathy, problem-solving, critical thinking and adaptability

The most important part of selling is making sure the customer or client’s needs are fully met and that they walk away from the sale happy and fulfilled. This is an integral part of building long-lasting and positive business relationships and securing continued revenue.

Sales training is a crucial part of making sure that a business can harness the maximum capabilities of its workforce. It’s also important that staff in any business benefit from continued professional development throughout their careers. Training staff also ensures that your business is kept up to date with the cutting-edge sales techniques and practises, harnessing a continued culture of learning and self-improvement.

A good sales training course should be tailored to your team or businesses’ individual needs. It should suit your businesses’ size, industry, and long-term goals.

It should also directly address your businesses’ main concerns and shortfalls and seek to address them in a clear, and demonstratively. Ideally, your team should walk away from a sales training course feeling motivated and energised to return to work and achieve their goals.

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If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!