Nothing stays the same in this world. It applies to local North West business marketing just as much as it does to anything else. Telemarketing isn’t the newest or most cutting-edge marketing strategy available to a North West company, but in the right hands, it can be very effective. Even in this Internet-dominated era, working with telemarketing companies North West is still one of the most effective ways to generate leads and make direct sales.
Whether a global behemoth or a rising North West locally focused firm, the rise – and rise – of the Internet has undeniably impacted the way any business presents itself. Many of the changes have been beneficial to these firms, but often in the rush to achieve success in the new digital marketing landscape, businesses miss the advantages of tried-and-true marketing methods that have existed long before the Internet. Telemarketing, for example.
To address the elephant in the room, numerous people have recently stated or written that telemarketing is dead. However, as one of the best telemarketing companies North West, Pearl Lemon Leads demonstrates to clients that it isn’t every day, by providing the sales, leads, and other benefits of efficient telemarketing that they need to both survive and prosper in the B2B and B2C industries.
We do this by listening to the organizations we work with in the North West, figuring out what they want to accomplish, and then creating a custom telemarketing campaign that meets – and even exceeds – their objectives, works with their current marketing initiatives and fits their budget.
When done correctly, what we like to call advanced telemarketing is personal, immediate, transparent, and cost-effective. And it has a high return on investment. It can be used to make phone-based direct sales, qualify leads, do market research, and convert current customers into devoted repeat brand ambassadors, among other things.
You’ll also be missing out on a chance to increase the ROI of other ‘newer’ North West business marketing methods by underestimating the power of modern telemarketing, as it can help boost all those other efforts, increasing their ROI as well.
Even if you’re sold – or at the very least curious – about what telemarketing can do for your North West company, you’ll need to hire the proper North West telemarketing firm to obtain the results – and the ROI – you want. So, what sets the best telemarketing businesses in the North West apart from the rest? Here are some of the most important things to bear in mind as you look for the perfect match:
The days of dialing numbers at random and hoping for the best are no longer effective. To even begin a conversation with a prospect, modern telemarketers must grasp the laws and regulations that govern the calls they make, as well as how to get through gatekeeping hurdles, which can take the shape of human gatekeepers in a B2B context or caller IDs in a B2C setting. This necessitates a unique type of sales ability that not all telemarketers possess.
Content marketing and email newsletter signups, for example, can be an excellent approach to collect useful contact information. But how much of that data is accurate, and how many of those leads are ready to be converted? It could take a long time for your salespeople to figure it out, and that time could be spent more productively. I was occupied with something else.
The best telemarketing companies North West insist on using clean data, and they have the tools and skills to screen out the bogus data and time wasters. Everyone’s time is wasted when bad data is being used, including yours, ours, and even the consumers’, and no one wants that.
You can learn all about the theories behind sales and conversion from business schools, but soft skills like establishing a likeable, trustworthy telephone persona that represents a company and its products and/or services in the best possible light are typically learned on the job and not everyone can master them. When looking for a telemarketing company in the North West, make sure to inquire about the experience of their staff.
Some North West telemarketing companies have a straightforward pitch: pay us x, and we’ll make y calls each week using script A, B, or C. They don’t seem to know the difference between a major, well-established North West company and a brand-new North West start-up, and they don’t seem to care about niche specifics either. All of this adds up to a “our way or the highway” strategy that is likely to be cheap but doubtful to be successful.
Look for a North West telemarketing company that is interested in learning about your organization, key individuals, and even your brand voice. After all, they’ll be making calls on your behalf, so it’s vital that they not only provide accurate information to customers, but that they do so in your brand voice. Only by listening to the client and then tailoring a telemarketing campaign specifically for them can you do this, which is exactly what we do at Pearl Lemon Leads.
That can help you leverage the power of advanced telemarketing and maximize your return on investment?
Let’s get that dialogue started by contacting Pearl Lemon Leads today!
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!
Company Address
Pearl Lemon Sales
International House, 24 Holborn Viaduct, London EC1A 2BN, United Kingdom
Contact Details
UK: +442071833436
US: +16502784421
Very passionate team that is very easy to work with, that deliver results beyond your expectations. – Avon Christine We’re an awesome bunch of Sales Training experts! Hire Us! The team @ Pearl Lemon Sales.
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