Real Estate Sales Training
The recurrent difficulty in sales management for most real estate organizations aiming to boost sales production is how to improve poorer performing real estate agents to levels of production closer to those of top performers.
Real estate agents and companies can benefit from Pearl Lemon Sales’ comprehensive real estate sales training. For optimal outcomes and motivational impact, agent hiring assessments, sales skill training, on-going coaching, and sales training programs must all be combined. Most real estate organizations provide only rudimentary sales training to new agents, and more than 60% of these agents sell one or fewer properties each year.
Our real estate sales training curriculum is personalized to each realty sales organization and is intended exclusively for the real estate market sales process to help agents ignite their selling abilities, provide inspiration, and start selling more.
We’ve consistently developed and personalized our real estate sales training to the specific organizational culture and level of sophistication of each customer, unlike generic sales training businesses that offer the same solution year after year to every customer, a tactic that can never match the results that bespoke, targeted real estate sales training can.
The Problem with Real Estate Sales Training
No matter what market they plan to work in, becoming a real estate agent is not easy. While the number of educational requirements they must meet varies from market to market, the one thing that is true for all new real estate agents is that they have a lot of learning to get through, and a lot of exams to pass, which is why focusing specifically on their real estate sales skills often gets lost.
Obtaining a real estate license, and becoming intimately familiar with the markets they serve is great, but without the real estate sales skills they need to not only sell clients on choosing them as their agent, from among the many that are almost certainly their active competition, but then also selling those hard won clients on properties – while staying on the right side of real estate laws and ethics – is hard, and not something that many will excel at without formal real estate sales training help.
Sales Skills Every Real Estate Agent Needs
The most successful real estate agents establish trust and connection with their clients quickly. To the untrained eye, they appear to have been born to sell. Although these sales talents appear natural, they are essentially a trained method that allows them to consistently achieve high-performance results.
Isn’t it true that a realtor’s main job is to sell houses? No. The primary responsibility of a realtor is to function as a reality manager. The majority of sellers will overvalue a property, while purchasers are prone to analysis paralysis and take far too long to make a decision. It is the role of a real estate agent to use their knowledge and personal selling talents to bring all interested parties to a realistic common ground that benefits everyone.
But before they can even get to that stage, a real estate agent must sell themselves to clients in order to secure the right to represent them in real estate transactions in the first place. This is where even real estate agents who are good at the practical aspects of the reality management we mentioned fall short.
Most home buyers and home sellers don’t understand what a difference working with the right real estate agent can make. Sellers don’t understand that pricing their homes correctly is key to a faster, more lucrative sale, and buyers fail to understand that having a great real estate negotiator on their side is the key to sealing the best possible deal for them – especially in a hot real estate market that sees multiple buyers bid for the same property.
It’s therefore up to the real estate agent to sell potential clients on these benefits and on why choosing them, over the dozens (or often more) of other real estate agents, is the best choice. This often has to be achieved during a face to face meeting, and without the one on one, interpersonal sales skills needed to set them apart, many real estate agents struggle to get clients, let alone actually sell properties.
Why Invest in Real Estate Sales Training From an Outside Provider?
Many real estate brokerages and companies do offer their own training to new agents, and they usually assume that this is more than adequate to get agents out of the door and selling properties. But that is rarely the case. There is typically not enough specific sales training to give agents the stellar sales skills they need.
Real estate sales training from Pearl Lemon Sales puts the focus squarely on selling. We teach real estate agents how to sell themselves to clients, without the need for compromises like commission reductions. We also teach them crucial negotiation skills that will allow them to deliver on those promises they make to clients to get them the best possible deal.
The Pearl Lemon Sales Difference
If you head online, you’ll find 1,001 – or more – real estate sales training courses on offer. Some can be taken online, some are offered as PDF based courses and some are offered as live training package deals. Pearl Lemon Sales does not offer any of those things when it comes to real estate sales training.
What we do offer is bespoke, personalized training that is created after we meet with a client, listen to their pain points and needs and have a clear understanding of just what the client wants to achieve when making an additional investment in sales training.
Once we have done that – and it does take extra time and effort that most companies aren’t willing or able to put in, the engaging, effective training begins, with a focus on practical learning and role play situations, s taught by some of the best salespeople in the business.
Ready to take your real estate brokerage - and its agents - to the next level?
Contact us today and let’s discuss how real estate sales training from Pearl Lemon Sales will help you.
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