Identifying the right sales training Birmingham program is critical to your client and customer effectiveness in sales, no matter what industry you operate in. From pursuing cold leads to closing a sale, a sales training course should teach you everything you need to know about selling.
A sales training or Birmingham sales training program is intended to assist sales professionals in achieving increased sales success for themselves and their company. Most sales training programs will teach students how to approach cold leads, establish new sales prospects, close transactions, and build trust with customers and consumers.
Whether you’re just starting out in sales or a seasoned veteran with years of experience, the skills and tactics you bring with you every day are the keys to your success. As a result, there will always be potential for development for as long as you work in sales. That means everyone in your company, from new hires to seasoned sales managers will benefit from Pearl Lemon Sales’ sales training Birmingham offerings.
If you are going to make the investment in outside sales training Birmingham you will obviously be very interested in just what such programs have to offer, and just what you can expect your sales team will take away from them.
Every sales training Birmingham offering we provide is actually bespoke to the client, one of the big things that sets Pearl Lemon Sales apart from the pack. But there are some basic elements they all have in common that we’ve been able to prove have a direct positive effect on a salesperson’s day-to-day performance, and thus their company’s bottom line.
These common components of sales training Birmingham include all the following:
Do you know what personality types your sales reps have? According to research, those with ‘driver’ personality qualities are more likely to achieve their sales goals. These individuals are ambitious, upbeat, and competitive. If a team member frequently takes the lead, makes critical decisions on their own, and focuses on closing the deal, they may well have a driver mentality.
Don’t worry if this doesn’t sound like your sales staff. Sales skills training can teach and refine the skills that make a driver a successful salesperson.
A successful salesperson must be an excellent communicator, not simply a decent one.
What is the definition of effective communication? People who communicate successfully can express their wants, boundaries, and thoughts in a clear and concise manner.
Effective communication is necessary for sales success, but it can be difficult to master on your own. Your sales agents will need to be well-versed in every aspect of your product or service, as well as actively listen to clients and market to their specific needs. There are also certain body language indicators to master as well as strategies to manage the voice that can significantly improve their communication abilities.
Effective communication entails more than just relaying your own ideas. It also entails learning to pay attention to your customer.
After a ten-minute presentation, according to research, we only remember 25 to 50 percent of what we hear!
This implies your salesperson may miss at least half of what their prospects are saying, which isn’t beneficial to either of them!
What percentage of your sales team’s time do you estimate they spend talking to prospects?
According to statistics, the average salesperson on a call speaks for 75 percent of the time and allows their prospect or customer to speak for the other 25%. This, predictably, does not yield great results. It just provides a tedious experience for the person who is subjected to the long pitch. What is the winning percentage, then?
For sales calls, the ideal is to spend 43 percent of your time talking and 57 percent of your time listening to your prospect.
The right sales training course can give your sales force the tools they need to improve their communication abilities, including tactics like:
Many of the abilities needed to develop meaningful relationships in one’s personal life may already be mastered by your sales staff, but interacting with clients and prospects presents a whole new set of challenges.
In business, networking and relationship building entails more than just making acquaintances. Instead, it is a critical means of gaining access to new opportunities. This includes growing a client database and persuading clients to return.
Here are some essential relationship-building abilities that your sales training program should include:
These sales skills training components are just the tip of the iceberg. We ensure that our sales training Birmingham programs are tailored to meet the clients’ specific industry, brand, current sales process pain points and more.
We take the time that many other sales training companies do not to learn about your company, its culture and the current challenges you face in order to build the best possible training program. We can even offer different levels of training according to the students’ experience level, adjusting what we teach accordingly.
Offering a bespoke sales training Birmingham program to each client is just one of the ways that we set ourselves apart at Pearl Lemon Sales.
Most sales training programs are offered by people who haven’t worked in sales themselves in years, and so are often unaware of the real challenges that selling right now presents. Our sales trainers are working salespeople, who are still often out there in the ‘trenches’, so understand exactly what’s going on.
We also ensure that our sales training Birmingham is hands-on, engaging and memorable. Most people learn better by doing, so we ensure that role-play, sales improv and live training exercises are a big part of what we offer, and the excellent results we get from taking this approach speak for themselves.
Contact Pearl Lemon Sales today to get that conversation started.
The main advantage to a sales training program is that there is a direct correlation from your team’s improvement and an increase in overall revenue.
This increase in skill boosts your sales team’s confidence, overall skill, and can improve your overall client retention and happiness. There are countless other advantages of sales training programs. Give us a call today and we can tell you more about how we can help you.
Pearl Lemon Sales is comprised of industry experts with decades of combined experience.
We understand that each and every company and team is unique, so no one method will work in terms of providing sales training. Pearl Lemon Sales creates bespoke training plans. Give us a call today to learn more about our experience and what makes us the best at sales.