From the day that we begin the billing month (usually the same day that we do the onboarding process) we take five business days to completely set up your campaign, including the technical components, accounts, domains, copywriting, targeting and lists built and personalized. On the fifth day we will send everything to you for approval, and once approved we will launch straightaway. Then we will spend the next one to two weeks building data through rapid testing of different industries, approaches, tones of voice, accounts and positioning, to really understand which route to take to book you the highest quality meetings with the best chances of conversion.