Customer relationship management (CRM) has evolved significantly over the years, with artificial intelligence (AI) becoming an essential part of the modern CRM landscape. AI-powered CRM tools are revolutionising the way businesses interact with customers, enabling them to automate tasks, personalise communications, predict sales trends, and enhance customer service. As we look toward 2026, AI is set to continue its dominance in CRM, helping businesses stay competitive by leveraging data-driven insights to improve sales, marketing, and customer experience.
In 2026, the best AI-powered CRM tools will not only support basic customer management but also offer advanced AI capabilities such as predictive analytics, sentiment analysis, AI-driven recommendations, and workflow automation. These tools will be designed to help businesses optimise their sales and marketing strategies, automate routine tasks, and improve customer engagement—all with minimal effort.
What Are the Best AI-Powered CRM Tools for 2026?
AI-powered CRM tools use artificial intelligence to enhance CRM systems, automate tasks, and provide valuable insights into customer behaviour. These tools leverage data and machine learning algorithms to help businesses identify trends, predict customer needs, and provide personalised customer experiences. In 2026, the following AI-powered CRM tools stand out as the top choices for businesses looking to optimise their customer management processes.
Comparison Table: 20 Best AI-Powered CRM Tools for 2026
| CRM Tool | Best For | AI Features | Pricing |
| Zendesk Sell | Sales teams seeking automation | AI-powered lead scoring, deal predictions, task automation | From £19/user/month |
| Copper CRM | Google Workspace users | AI-powered insights, automated data entry, predictive analytics | From £23/user/month |
| Freshworks CRM | Small to mid-sized businesses | Freddy AI for sales forecasting, predictive lead scoring | From £15/user/month |
| Bigin by Zoho | Small businesses with basic needs | Zia AI assistant, sales forecasting, sentiment analysis | From £7.20/user/month |
| Keap | Small businesses needing marketing automation | AI-driven email marketing, lead nurturing, follow-up automation | From £12/user/month |
| HubSpot Sales Hub | Teams looking for an all-in-one CRM | Predictive lead scoring, AI-driven email tracking, automated workflows | From £36/user/month |
| PandaDoc CRM | Sales teams focusing on document management | AI-driven document generation, contract management, eSignature automation | From £19/user/month |
| Insightly CRM | Businesses combining project management with CRM | AI-powered task management, sales forecasting, project tracking | From £12/user/month |
| Apptivo CRM | Small businesses needing customisation | AI-powered lead management, reporting, sales forecasting | From £8/user/month |
| SalesLoft | Sales teams focused on communication | AI-driven email automation, call tracking, progress insights | From £25/user/month |
| Nimble CRM | Social media-centric businesses | AI-powered social listening, relationship management, contact enrichment | From £19/user/month |
| Zoho CRM | Growing businesses needing customisation | Zia AI assistant, sales forecasting, sentiment analysis | From £12/user/month |
| Capsule CRM | Small businesses needing simplicity | AI-driven sales tracking, task automation, smart reminders | From £12/user/month |
| Kixie CRM | Sales teams focused on calling | AI-powered call tracking, conversation insights, predictive sales analytics | From £29/user/month |
| Close | Sales-focused teams | AI-driven sales insights, communication tracking, progress management | From £29/user/month |
| Bitrix24 | Teams requiring CRM and collaboration | AI for task management, lead automation, predictive analytics | From £15/user/month |
| Creatio | Businesses requiring low-code solutions | AI-powered process automation, predictive lead scoring, sales forecasting | From £25/user/month |
| Vtiger CRM | Small to medium businesses needing sales and customer service tools | AI-powered lead nurturing, sales forecasting, customer support automation | From £10/user/month |
| Keap (formerly Infusionsoft) | Small businesses needing marketing tools | AI-driven marketing automation, lead scoring, predictive analytics | From £12/user/month |
| SugarCRM | Customisable CRM needs | AI-driven reporting, sales forecasting, sentiment analysis | From £39/user/month |
List of Tools:
Zendesk Sell
Copper CRM
Freshworks CRM
Bigin by Zoho
Keap
HubSpot Sales Hub
PandaDoc CRM
Insightly CRM
Apptivo CRM
SalesLoft
Nimble CRM
Zoho CRM
Capsule CRM
Kixie CRM
Close CRM
Bitrix24
Creatio
Vtiger CRM
Keap (formerly Infusionsoft)
SugarCRM
1. Zendesk Sell
Tagline: Simplifying sales with AI-driven insights and automation.
Overview:
Zendesk Sell is an AI-powered CRM designed to help sales teams streamline their processes and build better customer relationships. This CRM is particularly useful for teams looking for a tool that integrates seamlessly with customer service solutions, enabling a unified view of customer interactions across all channels.
Zendesk Sell combines AI-driven analytics with automation to help businesses predict the likelihood of a deal closing, manage customer interactions more efficiently, and provide actionable insights. It’s a solid CRM option for businesses that want to increase sales productivity, improve communication with leads, and automate repetitive tasks.
Key Features:
- AI-Powered Lead Scoring: Predict which leads are most likely to convert based on historical data and customer interactions.
- Sales Automation: Automate tasks like follow-up emails, meeting scheduling, and task reminders to save time.
- Progress Management: Visualise your sales process with customisable progress views, helping you track and manage leads effectively.
- AI-Driven Insights: Receive actionable insights into sales performance, customer engagement, and deal health to make informed decisions.
- Integration with Zendesk Support: Keep track of all customer interactions from both the sales and support teams to get a comprehensive view of customer relationships.
AI Features:
- Predictive sales insights based on customer behaviour.
- Automated lead scoring to identify high-value leads.
- AI-driven progress analytics for better forecasting and decision-making.
Pricing:
Zendesk Sell offers several pricing plans, starting from £19/user/month for the basic plan. More advanced features and increased customisation options are available in higher-tier plans.
Best For:
Sales teams in need of a comprehensive CRM that offers AI-driven insights, sales automation, and easy integration with other Zendesk customer service tools.
Unique Tip/Hack:
Take full advantage of Zendesk Sell’s AI-driven insights to identify high-potential leads early in the sales process. Use predictive analytics to prioritise your efforts on leads that have the highest likelihood of converting, increasing overall sales efficiency.
Verdict:
Zendesk Sell is an excellent choice for businesses looking for a CRM that combines AI-driven insights with automation to streamline sales processes. It’s particularly beneficial for companies that already use Zendesk for customer service, as it provides a unified view of both sales and customer support.
2. Copper CRM
Tagline: A CRM designed for Google Workspace users, powered by AI.
Overview:
Copper CRM is an AI-powered customer relationship management platform deeply integrated with Google Workspace (formerly G Suite). It’s designed to help teams work more efficiently by embedding CRM functionality directly within the tools they already use, like Gmail, Google Calendar, and Google Drive. Copper’s AI capabilities automate tasks, provide insights, and streamline sales and customer service processes, allowing businesses to focus more on building relationships and less on manual data entry.
Copper CRM’s AI-driven features focus on providing actionable insights, predictive analytics, and smart automation that improve the overall workflow. It’s perfect for businesses looking for an intelligent and seamless CRM experience that integrates into their existing Google environment.
Key Features:
- Seamless Google Integration: Deep integration with Gmail, Google Calendar, and Google Docs for easy access to all your CRM data within Google Workspace.
- AI-Powered Insights: Get predictive analytics and smart recommendations that help sales teams prioritise tasks and improve decision-making.
- Task Automation: Automatically assign tasks, schedule follow-ups, and send emails based on customer interactions and behaviours.
- Sales Forecasting: AI-driven forecasting tools that predict revenue and highlight opportunities for growth.
- Relationship Intelligence: AI-powered insights into customer relationships, helping businesses manage leads and deals with greater efficiency.
AI Features:
- Predictive analytics to identify high-value opportunities.
- AI-driven task automation and scheduling to save time.
- Smart recommendations for improving customer relationships.
Pricing:
Copper CRM offers pricing starting from £23/user/month. The platform provides more features and customisation options at higher pricing tiers, with customized plans for different business needs.
Best For:
Businesses already using Google Workspace who want an AI-powered CRM that integrates directly with their existing tools for enhanced productivity and seamless collaboration.
Unique Tip/Hack:
Maximise the use of Copper CRM’s AI-powered insights to predict customer needs and take proactive action. By leveraging its relationship intelligence, you can tailor your sales approach and customer service efforts, boosting engagement and satisfaction.
Verdict:
Copper CRM is a standout choice for businesses looking for a highly integrated, AI-powered CRM that works seamlessly with Google Workspace. Its predictive analytics, task automation, and relationship intelligence make it a powerful tool for increasing sales and improving customer interactions.
3. Freshworks CRM
Tagline: An intuitive, AI-powered CRM that grows with your business.
Overview:
Freshworks CRM, also known as Freshsales, offers a clean, user-friendly interface combined with powerful AI features to help businesses manage leads, sales, and customer relationships effectively. Freshworks uses its AI assistant, Freddy, to provide predictive sales insights, lead scoring, and help automate routine tasks, making it ideal for small to mid-sized businesses looking to scale quickly.
With AI-powered features that streamline the sales process and enhance customer engagement, Freshworks CRM is an excellent choice for businesses looking to manage customer relationships and boost sales performance without being overwhelmed by complexity.
Key Features:
- AI-Powered Sales Assistant Freddy: Helps with lead scoring, activity tracking, and sales forecasting, providing smart recommendations to improve sales performance.
- Predictive Lead Scoring: Freddy scores and ranks leads based on their likelihood to convert, so sales teams can focus on the most promising opportunities.
- Automation of Repetitive Tasks: Automates follow-up emails, reminders, and scheduling, saving time and allowing sales teams to focus on high-priority tasks.
- 360-Degree Customer View: Combines data from multiple touchpoints into a unified profile for a complete view of the customer journey.
- Customisable Dashboards: AI-driven insights and reporting help track sales performance and make data-driven decisions.
AI Features:
- Freddy AI assistant provides sales forecasting, task automation, and predictive lead scoring.
- AI-driven insights and sales recommendations based on customer interaction data.
- Automated email follow-ups and reminders to enhance lead nurturing.
Pricing:
Freshworks CRM offers a free plan with basic CRM features. Paid plans start from £15/user/month for more advanced AI-driven tools, sales automation, and reporting features.
Best For:
Small to medium-sized businesses that need a simple yet powerful CRM with AI features to automate sales and marketing tasks while improving customer relationships.
Unique Tip/Hack:
Leverage Freddy AI’s predictive lead scoring to focus on high-value leads and increase conversion rates. By prioritising leads with the highest likelihood of conversion, you can optimise your sales process and boost team productivity.
Pricing:
Freshsales offers a free plan with essential features. Paid plans start at £12/month per user, with additional options for advanced reporting, AI-powered insights, and more customisation.
Verdict:
Freshworks CRM is an excellent choice for businesses seeking a simple, intuitive, and AI-powered CRM that automates sales tasks and provides valuable insights. Freddy AI and the platform’s other AI features make it a powerful tool for boosting sales and improving customer relationships.
4. Bigin by Zoho
Tagline: A lightweight CRM for small businesses with powerful AI features.
Overview:
Bigin by Zoho is a compact, AI-powered CRM designed specifically for small businesses that need a simple, easy-to-use platform to manage their customer relationships. Despite being lightweight, it includes robust AI features powered by Zoho’s AI assistant, Zia, to help automate tasks and optimise the sales process. Bigin is designed to help businesses streamline their customer management without the complexity of larger CRM systems.
Bigin’s AI tools help businesses improve efficiency by providing real-time insights, automating tasks, and offering predictions on the next best actions to take with leads.
Key Features:
- Zia AI Assistant: Provides predictive sales insights, recommends next actions, and assists with sales forecasting.
- Lead Scoring: Zia analyses customer data and ranks leads based on their likelihood to convert.
- Custom progress: AI-powered custom progress allow businesses to visualise their sales process and track leads easily.
- Automation Tools: Automate workflows, email campaigns, and task assignments to save time and improve productivity.
- Integration with Zoho Suite: Seamless integration with other Zoho products like Zoho Campaigns and Zoho Analytics for more advanced reporting and marketing tools.
AI Features:
- Zia AI for sales insights, lead scoring, and task automation.
- Predictive sales forecasting and data-driven recommendations.
- AI-powered automation tools to streamline daily tasks.
Pricing:
Bigin by Zoho offers a free plan with essential features for small businesses. Paid plans start from £7.20/user/month, offering more AI-driven features, automation, and customisation.
Best For:
Small businesses that need a simple, affordable, AI-powered CRM without the complexity of larger CRM platforms.
Unique Tip/Hack:
Use Zia AI’s predictive lead scoring to identify and prioritise high-value leads. This feature helps you focus on the leads most likely to convert, improving your sales efforts.
Verdict:
Bigin by Zoho is a great option for small businesses seeking a lightweight, AI-powered CRM that automates sales tasks, provides real-time insights, and simplifies customer management.
5. Keap (formerly Infusionsoft)
Tagline: Marketing automation and CRM for small businesses with AI-driven insights.
Overview:
Keap is an AI-powered CRM that helps small businesses streamline their sales and marketing efforts. With a strong focus on marketing automation, Keap leverages AI to provide lead scoring, email marketing, and predictive analytics. It’s particularly ideal for businesses looking to automate marketing campaigns and improve customer engagement without needing extensive technical expertise.
Keap combines CRM and marketing automation in one platform, allowing businesses to nurture leads, automate communications, and track customer interactions with ease. Its AI-driven insights help small businesses make informed decisions about their marketing strategies and sales efforts.
Key Features:
- AI-Powered Lead Scoring: Keap uses AI to track and score leads based on their engagement, allowing businesses to focus on high-value prospects.
- Automated Workflows: Automate emails, follow-ups, and other communications to reduce manual work and improve efficiency.
- Email Marketing Automation: Send personalised emails and marketing campaigns using AI-powered segmentation and automation.
- Sales and Marketing Integration: Keep sales and marketing teams aligned with integrated workflows and customer tracking.
- CRM Customisation: Customise fields, reports, and workflows to fit your business processes.
AI Features:
- AI-driven lead scoring to prioritise high-potential leads.
- Predictive analytics to optimise marketing campaigns.
- AI-powered email automation and segmentation.
Pricing:
Keap offers several pricing plans, starting from £12/user/month for the basic plan, with additional features available in higher-tier plans for more advanced automation and reporting.
Best For:
Small businesses seeking a powerful CRM with integrated marketing automation and AI-driven insights to nurture leads and improve conversions.
Unique Tip/Hack:
Use Keap’s AI-driven segmentation to create targeted email campaigns for specific lead groups. This helps increase engagement and drive higher conversion rates by delivering personalised content.
Verdict:
Keap is ideal for small businesses looking for a comprehensive CRM with robust marketing automation capabilities. Its AI-driven features allow businesses to optimise their lead management, sales processes, and marketing efforts.
6. HubSpot Sales Hub
Tagline: All-in-one sales CRM with AI-driven insights and automation.
Overview:
HubSpot Sales Hub is part of the HubSpot CRM suite, designed to automate and optimise sales processes. This AI-powered CRM offers predictive lead scoring, sales forecasting, and task automation, helping sales teams focus on high-value activities. HubSpot’s user-friendly interface and integration with other HubSpot tools make it a great choice for businesses seeking an easy-to-use yet powerful sales tool.
The AI capabilities in HubSpot Sales Hub are designed to help businesses automate tasks, track engagement, and make data-driven decisions. It’s a great tool for businesses looking to streamline their sales processes while providing valuable insights into customer behaviour.
Key Features:
- Predictive Lead Scoring: AI evaluates and ranks leads based on their likelihood to convert, helping sales teams focus on the most promising opportunities.
- Sales Automation: Automate emails, follow-ups, and task assignments to save time and improve efficiency.
- Email Tracking & Analytics: Track email opens, clicks, and replies, providing real-time insights into customer engagement.
- Reporting & Dashboards: Customisable reports that provide AI-driven insights into sales performance, conversion rates, and team activity.
- Integration with HubSpot Tools: Seamless integration with HubSpot’s marketing, service, and CMS tools.
AI Features:
- AI-powered lead scoring to prioritise high-value leads.
- Predictive sales forecasting to track revenue trends and opportunities.
- Automation of routine tasks like email follow-ups and lead nurturing.
Pricing:
HubSpot Sales Hub offers a free plan with basic CRM features. Paid plans start from £36/month, offering more advanced AI-driven tools, sales automation, and customisation.
Best For:
Small to medium-sized businesses looking for an easy-to-use CRM that combines AI-driven insights and automation to streamline sales processes.
Unique Tip/Hack:
Leverage HubSpot’s email tracking to identify engaged leads and follow up with them at the right time. The AI-powered email analytics help you make timely decisions about where to focus your sales efforts.
Verdict:
HubSpot Sales Hub is perfect for businesses that need an all-in-one CRM solution with AI-powered sales automation and insights. Its integration with other HubSpot tools provides a comprehensive platform for managing leads, sales, and customer relationships.
7. PandaDoc CRM
Tagline: Sales-focused CRM with AI-powered document management and eSignature solutions.
Overview:
PandaDoc CRM is an AI-powered CRM designed for businesses that require document management and eSignature solutions integrated into their sales processes. It automates the generation of contracts, proposals, and other documents while providing AI-driven analytics on document engagement. PandaDoc helps businesses streamline the contract management process, improving efficiency and accuracy in the sales cycle.
With AI-driven document tracking and customisable workflows, PandaDoc CRM makes it easy to track customer interactions and keep timely follow-ups.
Key Features:
- AI-Powered Document Generation: Automatically generate and personalise proposals, contracts, and quotes.
- eSignature Automation: Send documents for eSignature directly through the CRM to streamline the signing process.
- Document Analytics: Track document views, interactions, and engagement to gauge customer interest.
- Sales progress Integration: Integrate document generation and contract management into the sales progress for a seamless workflow.
- Custom Workflows: Automate document creation, approval, and signing processes based on your business needs.
AI Features:
- AI-driven document generation and customisation based on sales data.
- Predictive analytics on document engagement to optimise follow-ups.
- AI-powered eSignature automation to streamline contract management.
Pricing:
PandaDoc CRM offers pricing starting at £19/user/month, with additional features available in higher-tier plans.
Best For:
Sales teams needing a CRM that combines document management, eSignature solutions, and AI-driven insights to enhance contract creation and tracking.
Unique Tip/Hack:
Use PandaDoc’s document analytics to monitor customer engagement with contracts and proposals. This helps you identify when to follow up with clients and increase the chances of closing deals.
Verdict:
PandaDoc CRM is ideal for sales teams focused on document management and eSignatures. Its AI-powered document tracking and workflow automation make it a powerful tool for improving the efficiency of the sales cycle.
8. Insightly CRM
Tagline: CRM with AI-powered sales forecasting and project management features.
Overview:
Insightly CRM is a cloud-based CRM platform that combines sales management with project management. It uses AI to provide predictive insights into sales performance, manage customer interactions, and streamline project workflows. With built-in sales forecasting, task management, and project tracking, Insightly is ideal for businesses that need both CRM and project management features in one platform.
AI-driven insights in Insightly help businesses make better decisions about resource allocation, sales forecasting, and customer relationship management.
Key Features:
- Sales Forecasting: AI-powered tools predict revenue and identify potential opportunities in the sales progres.
- Project Management: Track tasks, milestones, and deadlines within the CRM, making it easy to manage customer projects alongside sales activities.
- Workflow Automation: Automate routine sales tasks, follow-ups, and project management processes.
- Lead & Contact Management: Centralise all lead and customer information for better collaboration and communication.
AI Features:
- Predictive sales analytics and forecasting for more accurate revenue predictions.
- AI-driven task and workflow automation to improve team productivity.
- Smart recommendations for customer interactions based on historical data.
Pricing:
Insightly CRM pricing starts from £12/user/month, with additional features available in higher-tier plans, including advanced reporting and customisation.
Best For:
Businesses looking for a CRM that combines sales management with project management, powered by AI-driven sales forecasting and automation.
Unique Tip/Hack:
Take advantage of Insightly’s sales forecasting feature to better allocate resources and make informed decisions about future sales strategies.
Verdict:
Insightly CRM is an excellent choice for businesses that need both sales and project management capabilities in one platform. Its AI-powered sales forecasting and automation make it a valuable tool for businesses aiming to improve efficiency and decision-making.
9. Apptivo CRM
Tagline: Customisable CRM with AI-powered lead management and sales forecasting.
Overview:
Apptivo CRM offers a highly customisable platform that helps businesses manage leads, contacts, and sales with ease. It combines AI-driven lead management, predictive sales forecasting, and reporting to help businesses stay on top of their sales process. Apptivo’s AI features allow businesses to automate routine tasks, such as follow-ups and data entry, enabling sales teams to focus on building customer relationships.
Apptivo also offers a variety of tools for project management, invoicing, and marketing, making it an all-in-one solution for small to medium-sized businesses.
Key Features:
- AI-Powered Lead Management: Automatically score and prioritise leads based on their likelihood to convert.
- Sales Forecasting: AI-driven sales forecasting tools that provide accurate predictions about sales and revenue.
- Task and Follow-up Automation: Automate follow-up emails, task assignments, and other sales activities to improve team productivity.
- Customisable Dashboards and Reports: Visualise sales data and customer information in a way that suits your business needs.
AI Features:
- Predictive lead scoring to optimise the sales funnel.
- AI-driven sales forecasting and performance tracking.
- Automated follow-up reminders and task assignments.
Pricing:
Apptivo CRM offers a free plan with basic CRM features. Paid plans start from £8/user/month, providing access to additional AI-driven features, reporting, and customisation options.
Best For:
Small businesses looking for a customisable CRM with AI-powered lead management and sales forecasting capabilities.
Unique Tip/Hack:
Use Apptivo’s customisable dashboards to track key sales metrics and AI-driven insights. Custom dashboards can help your team quickly access the most relevant data, enabling them to take action faster.
Verdict:
Apptivo is a great choice for businesses seeking a flexible, AI-powered CRM with strong customisation and lead management features. Its sales forecasting and automation tools help businesses scale efficiently.
10. SalesLoft
Tagline: A sales engagement platform with AI-powered insights and automation.
Overview:
SalesLoft is a sales engagement platform that combines AI-driven insights and automation to help sales teams engage with leads more effectively. It provides features for email tracking, call tracking, and workflow automation to help teams increase productivity. SalesLoft also leverages AI to offer insights into customer behaviour, enabling sales teams to tailor their outreach and improve conversion rates.
The platform’s AI capabilities help businesses identify the best time to engage with prospects and optimise their sales approach for maximum impact.
Key Features:
- AI-Driven Email and Call Tracking: Track customer engagement with emails and calls, and receive recommendations for follow-up actions.
- Sales Insights: AI-powered insights into lead behaviour, engagement patterns, and sales trends.
- Automated Sales Sequences: Set up automated email and call sequences to engage prospects at the right time.
- Pipeline Management: Manage and track deals across different stages of the sales process.
AI Features:
- AI-driven email tracking and predictive analytics for optimal follow-up timing.
- Automated task and sequence management to increase sales team efficiency.
- AI-powered insights into prospect engagement and sales trends.
Pricing:
SalesLoft’s pricing starts from £25/user/month, with more advanced features available in higher-tier plans, including additional reporting and integration options.
Best For:
Sales teams that focus on engagement and communication, looking for AI-powered tools to streamline outreach and improve follow-up strategies.
Unique Tip/Hack:
Leverage SalesLoft’s AI-driven insights to time your follow-ups based on customer engagement patterns. By contacting leads at the most optimal times, you can increase the likelihood of conversion.
Verdict:
SalesLoft is ideal for sales teams focused on improving engagement and communication with prospects. Its AI-driven insights and automation help optimise the outreach process, making it a valuable tool for sales professionals.
11. Nimble CRM
Tagline: Social CRM with AI-powered relationship management and social listening.
Overview:
Nimble is a social CRM that integrates seamlessly with social media platforms, enabling businesses to manage relationships and engage with customers directly from within the CRM. Its AI-powered features help businesses track customer interactions, enrich contact profiles, and gain insights into customer sentiment. Nimble’s AI-driven social listening tools help businesses stay on top of conversations and identify potential leads or opportunities on social media.
This tool is perfect for businesses that rely on social media for customer engagement and lead generation.
Key Features:
- AI-Powered Social Listening: Track customer sentiment and conversations across social media platforms to gain insights into customer interests and pain points.
- Relationship Management: Automatically enrich contact profiles with social media data, emails, and company information to build stronger relationships.
- Lead Scoring: Use AI to score leads based on their social media activity, email engagement, and other interactions.
- Task and Follow-up Management: Set reminders and automate follow-up tasks to stay on top of key interactions.
AI Features:
- AI-driven social listening to track customer sentiment.
- Automated relationship management with enriched contact profiles.
- Predictive lead scoring based on social media activity.
Pricing:
Nimble CRM starts from £19/user/month, with a 14-day free trial available for users to explore its features.
Best For:
Businesses that rely heavily on social media for customer engagement and need an AI-powered CRM to manage relationships and automate lead generation.
Unique Tip/Hack:
Use Nimble’s AI-powered social listening to engage with customers based on real-time conversations and sentiment analysis. This allows you to personalise outreach and connect with leads at the right moment.
Verdict:
Nimble is a perfect CRM solution for businesses that leverage social media for relationship building and lead generation. Its AI-powered features, including social listening and lead scoring, make it an essential tool for social-driven sales strategies.
12. Zoho CRM
Tagline: An all-in-one CRM with AI-powered automation and insights.
Overview:
Zoho CRM is a highly popular CRM solution that provides a comprehensive set of tools for managing sales, marketing, and customer support. With AI-powered features like Zia, Zoho’s AI assistant, businesses can automate tasks, track customer sentiment, and predict sales outcomes. Zoho CRM also integrates with other Zoho applications, making it an excellent choice for businesses looking for an all-in-one solution.
Key Features:
- Zia AI Assistant: Provides predictive insights, lead scoring, and smart recommendations to improve sales efficiency.
- Sales Automation: Automates routine tasks, such as email follow-ups, reminders, and lead assignments.
- Sentiment Analysis: Uses AI to analyse customer interactions and assess sentiment for better relationship management.
- Customization: Highly customisable with options to create custom workflows, fields, and modules tailored to business needs.
AI Features:
- Zia AI assistant for predictive analytics, sentiment analysis, and automation.
- Sales forecasting and lead scoring based on customer data.
- AI-driven workflow automation to optimise sales and marketing tasks.
Pricing:
Zoho CRM starts at £12/user/month, with advanced AI features and customisation available in higher-tier plans.
Best For:
Small to medium-sized businesses looking for an all-in-one CRM solution with AI-powered tools to automate processes, improve customer relationships, and increase sales efficiency.
Unique Tip/Hack:
Take full advantage of Zia’s predictive analytics to optimise your sales strategies. By understanding the data Zia provides, you can make more informed decisions about lead prioritisation and resource allocation.
Verdict:
Zoho CRM is a feature-rich platform ideal for small and medium-sized businesses that need AI-powered automation and insights to drive sales, marketing, and customer service.
13. Capsule CRM
Tagline: A simple and effective CRM with AI-powered sales tracking.
Overview:
Capsule CRM is a straightforward, user-friendly CRM that offers essential features for small businesses and teams. With its AI-powered sales tracking and task automation, Capsule helps businesses keep track of customer interactions, manage leads, and stay organised. While it offers basic features, its AI tools make it more efficient by automating repetitive tasks and providing insights into sales performance.
Key Features:
- AI-Powered Sales Tracking: Track leads and sales opportunities with automated updates and predictive insights.
- Task Management: Automate task assignments, follow-up reminders, and other repetitive actions to improve team efficiency.
- Customisation: Easily customisable to fit your business’s unique sales process.
- Reporting: Generate simple, actionable reports on sales activities and performance.
AI Features:
- AI-powered task automation and sales tracking.
- Predictive insights to identify high-value leads and opportunities.
- AI-driven follow-up suggestions for better engagement.
Pricing:
Capsule CRM starts at £12/user/month with additional features and advanced reporting available in higher-tier plans.
Best For:
Small teams or businesses that need a straightforward CRM with AI tools to automate tasks and track customer interactions.
Unique Tip/Hack:
Use Capsule CRM’s AI-powered follow-up suggestions to ensure that important leads don’t get overlooked. This feature can help automate timely reminders for customer engagement.
Verdict:
Capsule CRM is ideal for businesses looking for a simple, easy-to-use CRM solution with AI-powered features to help manage sales and tasks more effectively.
14. Kixie CRM
Tagline: A CRM with AI-powered calling and sales insights.
Overview:
Kixie CRM is designed for sales teams that rely on phone calls to engage with leads and customers. It integrates with popular CRMs and provides AI-powered call tracking, conversation analytics, and predictive sales insights. Kixie’s AI tools help sales teams optimise phone calls by offering real-time conversation insights, ensuring each call is more effective.
Key Features:
- AI-Powered Call Tracking: Track and analyse calls for better sales insights and performance.
- Conversation Analytics: AI-driven analytics that provide insights into customer conversations and suggest follow-up actions.
- Sales Insights: Predictive analytics that help sales reps prioritise leads and opportunities based on call data.
- Automated Call Scheduling: AI automates call scheduling, follow-ups, and reminders to reduce manual effort.
AI Features:
- AI-powered conversation insights for more effective phone interactions.
- Predictive sales insights based on customer call data.
- Automated follow-up and task reminders for calls.
Pricing:
Kixie CRM starts at £29/user/month, with higher plans providing more advanced features like automated sales analytics and integrations with other CRM tools.
Best For:
Sales teams focusing on phone-based customer interactions who need AI-powered tools for call tracking, conversation analysis, and sales insights.
Unique Tip/Hack:
Leverage Kixie’s conversation analytics to gain real-time insights into customer calls. This can help identify the most important topics and customer concerns, improving how sales teams approach follow-ups.
Verdict:
Kixie CRM is a great tool for sales teams that rely on phone calls for customer engagement. Its AI-powered conversation insights and analytics help sales reps manage calls more effectively.
15. Close CRM
Tagline: A CRM designed for communication-driven sales teams.
Overview:
Close CRM is a communication-centric CRM that integrates email, calling, and task management into one platform. Its AI-driven features provide sales teams with valuable insights into customer interactions and sales performance. Close CRM’s automation tools help sales teams save time and focus on high-priority leads and activities.
Key Features:
- AI-Powered Sales Insights: Track customer interactions and get insights into the best times and methods for follow-ups.
- Integrated Communication: Manage emails, calls, and meetings from within the CRM for a unified view of customer engagement.
- Sales Automation: Automate follow-up emails, calls, and reminders to stay on top of important tasks.
- Custom Reports: Use AI-powered reports to track sales performance and identify trends in your data.
AI Features:
- AI-powered sales insights and lead prioritisation.
- Automation of follow-up tasks and customer communications.
- AI-driven reporting for better sales analysis.
Pricing:
Close CRM starts at £29/user/month with more advanced features available in higher-tier plans for larger teams or more customisation.
Best For:
Sales teams focusing on communication and engagement, looking for a CRM that integrates AI to automate communication tasks and provide valuable sales insights.
Unique Tip/Hack:
Use Close CRM’s AI-powered reporting to identify trends in customer interactions. This can help sales teams prioritise leads and adjust their strategies to improve sales outcomes.
Verdict:
Close CRM is ideal for sales teams that rely on communication (emails, calls, meetings) to manage customer relationships. Its AI-powered insights and automation tools make it a powerful tool for boosting sales efficiency.
16. Bitrix24
Tagline: A collaborative CRM with AI-powered task management and automation.
Overview:
Bitrix24 is an all-in-one CRM that combines customer relationship management with project management and collaboration tools. Its AI features help businesses automate repetitive tasks, manage sales pipelines, and improve team collaboration. Bitrix24’s AI-powered tools provide valuable insights into sales performance, task management, and customer interactions.
Key Features:
- AI-Powered Task Automation: Automate tasks such as follow-ups, lead assignments, and meeting scheduling to reduce manual work.
- Sales Pipeline Management: Visualise your sales pipeline with AI-driven tools that provide insights into deal progress and sales opportunities.
- Collaboration Tools: Integrated chat, task management, and project management tools to enhance team collaboration.
- Reporting and Analytics: AI-driven reporting tools to track sales performance, team activity, and customer engagement.
AI Features:
- AI-powered task and workflow automation.
- Predictive sales insights to help teams manage the sales pipeline.
- AI-driven collaboration and reporting tools.
Pricing:
Bitrix24 offers a free plan with basic CRM features, with paid plans starting from £15/user/month for additional AI-driven features and customisation.
Best For:
Businesses needing an all-in-one CRM with AI tools for task automation, sales pipeline management, and team collaboration.
Unique Tip/Hack:
Take advantage of Bitrix24’s AI-powered task automation to free up time for your team and ensure that no important lead or task is overlooked.
Verdict:
Bitrix24 is ideal for businesses that need a collaborative CRM with strong AI-powered task management, sales automation, and team collaboration features.
17. Creatio
Tagline: A low-code CRM with AI-driven process automation.
Overview:
Creatio is a low-code CRM and business process management platform that leverages AI to automate workflows, lead management, and sales processes. It’s designed to help businesses optimise their processes without needing a lot of technical expertise. Creatio’s AI-powered features help businesses predict customer behaviour, automate repetitive tasks, and improve customer engagement.
Key Features:
- Low-Code Customisation: Easily customise workflows, data fields, and processes using Creatio’s low-code platform.
- AI-Driven Sales Automation: Automate lead scoring, follow-ups, and sales reporting with AI-driven tools.
- Business Process Automation: Streamline and automate business processes across sales, marketing, and service teams.
- Predictive Analytics: Use AI to predict customer needs, improve engagement, and optimise sales strategies.
AI Features:
- AI-powered sales and lead automation.
- Predictive analytics to enhance customer interaction strategies.
- AI-driven reporting and business process automation.
Pricing:
Creatio offers pricing on request, with tailored plans based on the scale and complexity of the implementation.
Best For:
Businesses that need a low-code CRM with AI-driven features for sales and business process automation, especially those requiring deep customisation.
Unique Tip/Hack:
Leverage Creatio’s low-code platform to rapidly develop and deploy custom AI-driven workflows that automate and optimise your sales and marketing processes.
Verdict:
Creatio is a powerful CRM solution for businesses looking for a highly customisable, AI-powered platform that combines sales, marketing, and service automation.
18. Vtiger CRM
Tagline: AI-powered CRM with sales, marketing, and customer support features.
Overview:
Vtiger CRM offers an all-in-one solution for managing sales, marketing, and customer service. It uses AI to optimise lead management, sales forecasting, and customer support processes. Vtiger’s AI features are designed to automate routine tasks, improve customer engagement, and provide actionable insights into sales and service activities.
Key Features:
- AI-Powered Lead Nurturing: Automate lead nurturing with AI-powered workflows and follow-ups.
- Sales Forecasting: Use AI to predict revenue and track sales performance across teams.
- Customer Support Automation: AI-driven ticket management and chatbots to automate customer service tasks.
- Custom Reports: Generate AI-driven reports on sales, marketing, and support activities to inform decision-making.
AI Features:
- AI-powered lead scoring and sales forecasting.
- Predictive insights into customer behaviour and sales trends.
- AI-driven customer support and ticket management.
Pricing:
Vtiger CRM starts at £10/user/month with more advanced AI features available in higher-tier plans.
Best For:
Businesses looking for an all-in-one CRM solution with AI-powered sales, marketing, and customer support features.
Unique Tip/Hack:
Use Vtiger’s AI-powered lead nurturing to automatically send personalised follow-up emails and updates, keeping leads engaged without manual effort.
Verdict:
Vtiger CRM is an excellent choice for businesses seeking a complete CRM platform with AI tools to streamline sales, marketing, and customer support processes.
19. Keap (formerly Infusionsoft)
Tagline: Marketing automation and CRM for small businesses with AI-driven insights.
Overview:
Keap (formerly Infusionsoft) is a comprehensive CRM and marketing automation platform specifically designed for small businesses. It provides AI-powered tools to help automate marketing, lead nurturing, and sales processes, with a focus on simplifying customer relationship management. Keap’s AI features assist with segmentation, predictive lead scoring, and follow-up automation to help businesses increase efficiency and improve customer engagement.
Key Features:
- AI-Powered Marketing Automation: Automate email marketing campaigns, follow-ups, and task reminders.
- Lead Scoring: AI-driven lead scoring to prioritise high-potential leads.
- Sales Automation: Streamline follow-ups and communication with automated workflows.
- Custom Reports and Dashboards: AI-powered reports that provide insights into sales and marketing performance.
- Mobile Access: Manage customer relationships and sales tasks from the mobile app for on-the-go productivity.
AI Features:
- Predictive lead scoring for better sales prioritisation.
- AI-driven marketing automation to nurture leads and customers.
- Automated task reminders and follow-up actions to optimise sales efficiency.
Pricing:
Keap’s pricing starts at £12/user/month, with higher-tier plans offering more advanced features like deeper automation and reporting.
Best For:
Small businesses needing a simple yet effective CRM that combines marketing automation, sales tools, and AI-driven insights.
Unique Tip/Hack:
Take advantage of Keap’s AI-driven segmentation to create targeted email campaigns for different lead groups. Personalised marketing helps improve engagement and conversion rates.
Verdict:
Keap is perfect for small businesses looking for an integrated CRM and marketing automation solution. Its AI-powered tools help simplify lead management and improve customer engagement, making it a strong contender for businesses aiming to streamline sales and marketing efforts.
20. SugarCRM
Tagline: A flexible CRM with AI-powered insights for deep customer intelligence.
Overview:
SugarCRM offers a flexible and customisable CRM solution with AI-powered insights that help businesses manage customer relationships more effectively. Its AI capabilities, such as SugarPredict, assist with lead scoring, sales forecasting, and sentiment analysis, allowing businesses to make more informed decisions. SugarCRM provides a deep level of customisation and integration, making it an ideal choice for businesses that need a scalable CRM solution.
Key Features:
- SugarPredict AI: Provides sales forecasting, predictive analytics, and lead scoring to help businesses focus on high-value opportunities.
- Sentiment Analysis: AI-driven sentiment analysis helps businesses understand customer feedback and interactions.
- Custom Workflows: Automate processes like lead assignment, follow-up, and task management based on AI insights.
- Advanced Reporting: Create AI-powered reports to track sales performance, customer interactions, and team activities.
AI Features:
- SugarPredict AI for predictive analytics, sales forecasting, and lead scoring.
- Sentiment analysis to gauge customer satisfaction and feedback.
- AI-powered custom workflows and automation to optimise sales and customer engagement.
Pricing:
SugarCRM pricing starts from £39/user/month, with more advanced features and customisation options available in higher-tier plans.
Best For:
Businesses needing a flexible, customisable CRM with deep AI-powered insights into sales performance, customer relationships, and market trends.
Unique Tip/Hack:
Use SugarCRM’s sentiment analysis to gain deeper insights into customer feedback and improve your customer engagement strategy. This can help tailor your approach based on the emotional tone of customer interactions.
Verdict:
SugarCRM is a great choice for businesses that require a highly customisable CRM with AI-powered insights and automation. Its predictive analytics, sentiment analysis, and deep reporting capabilities provide businesses with the tools they need to optimise their sales and customer service efforts.
Conclusion: Unlock the Power of AI with the Best CRM Tools for 2026
AI-powered CRM tools are becoming essential in helping businesses streamline their operations, improve customer engagement, and optimise sales processes. By leveraging advanced AI capabilities, such as predictive analytics, automation, and lead scoring, businesses can focus on what matters most – building stronger, more personalised relationships with customers.
Whether you’re a small business looking for simplicity or a large enterprise needing customisation, the 20 CRM tools listed above offer a variety of features to suit your unique needs. From Zendesk Sell’s sales automation to HubSpot Sales Hub’s AI-driven insights, there’s an AI-powered CRM that can enhance your business operations in 2026.
At Pearl Lemon Sales, we understand the value of leveraging the right tools to optimise your sales and marketing strategies. Selecting the right AI-powered CRM is a key step toward driving efficiency and gaining a competitive edge. Let the power of AI transform how you manage customer relationships and make data-driven decisions in 2026.
FAQs
1. What are AI-powered CRM tools?
AI-powered CRM tools are customer relationship management platforms that utilise artificial intelligence to automate tasks, predict customer behaviour, and provide actionable insights. These tools help businesses streamline sales, marketing, and customer support processes while improving efficiency and personalisation.
2. How do AI-powered CRM tools benefit businesses?
AI-powered CRM tools automate routine tasks like follow-ups, lead scoring, and sales forecasting. They provide predictive analytics, enabling businesses to focus on high-priority leads and optimise sales and marketing strategies. These tools also help personalise customer interactions, improving satisfaction and loyalty.
3. What is the cost of AI-powered CRM tools?
The cost of AI-powered CRM tools varies depending on the features and scale of the platform. Most offer tiered pricing, starting from around £7-£12 per user per month for basic plans. More advanced features, customisation options, and enterprise-level plans typically range from £25-£39 per user per month or more.
4. How do I choose the right AI-powered CRM for my business?
When selecting an AI-powered CRM, consider factors like ease of use, integration capabilities, the AI features offered (such as lead scoring and automation), and your business’s size and needs. Opt for a CRM that aligns with your team’s workflow, customer engagement strategies, and budget.
5. Do AI-powered CRM tools require technical expertise to use?
Most AI-powered CRM tools are designed to be user-friendly and do not require advanced technical knowledge. However, platforms with advanced customisation or AI features may require some setup or onboarding. Many tools offer customer support, tutorials, and training resources to help users get the most out of the platform.
6. Can AI-powered CRM tools integrate with other business tools?
Yes, many AI-powered CRM tools offer seamless integration with other business systems like email marketing platforms, project management tools, and customer support systems. Integration ensures a smooth flow of data across different departments and platforms, enhancing overall efficiency.
