The Internet has changed the way people buy – and other people sell – almost anything. And that, as you are no doubt aware, includes windows. With the wealth of information available to them across the Internet consumers now feel that they are far better informed and that, feeling that they know the basics and don’t want to be sold to, they are looking for a very different sales experience.
Whether all the information they have is right or not – we all know that there is lots of misinformation out there – this means that salespeople selling anything – windows included – have to adapt the way they make sales pitches and try to close deals to fit these new realities.
In the case of windows, something every home has, selling the products is no longer enough. A successful window salesperson has to sell a vision, especially in this age of Instagram and aspirational home improvement.
In today’s world, people want to be shown, clearly, not just what great quality a product like new windows are, or what energy savings they might offer, or what a great deal in terms of price is available to them RIGHT now, which are all very common ways salespeople frame their window sales pitches, but also the purchase will change their life.
To do this, a successful salesperson needs to become someone who advises rather than sells. However, for many on a windows sales team, this is not how they are used to selling at all. Which often explains their lower sales and close rates. And while you, as the business owner, may indeed have all those soft skills yourself, the chances that you have the time to share them effectively with your sales team are slim, as after all, you have a business to run.
This is where window sales training from Pearl Lemon Sales comes in. We have the time, sales expertise and willingness to provide personalized, built for you window sales training that will get your sales team up to speed with modern sales practices, boost their confidence in what they do and help them perform up to expectations and beyond.
You know that the more you sell, the better, so an investment in window sales training that increases sales, and improves employee retention as better salespeople are happier in the work, is one that offers fantastic ROI. Just ask our previous clients, whose testimonials we’ll be happy to provide to you.
Successfully selling a high ticket item like new windows, as we have just covered, involves selling all the improvements and benefits customers will get, not from solely selling the products – the windows – themselves. Consumers are concerned about pricing for sure, but as they are already aware of the fact that they will be making a larger investment, they want to know just what they will get for their money.
This involves consultative, rather than product based selling. Consultative selling sees the salesperson establish themselves as a helpful, trusted advisor rather than just another salesperson, and when this approach is used correctly it is very effective.
Learning this sales technique requires picking up essential lessons from those who have made sales their bread and butter, and you’ll find that using their lessons, you can sell anything — even windows — and gain a deeper knowledge and appreciation for the commercial transaction.
At Pearl Lemon Sales, our sales trainers are active sales professionals – not business studies professors or people who last made an active sale years ago. Their sales expertise is up-to-date and real time, meaning that the window sales training they offer is relevant to sales teams out there in the trenches right now, not ideas based in theory alone. The window sales training will be relevant and effective for use as soon as the classes are over, and for many years to come.
As successful working salespeople, our sales trainers also ensure that their sales training programs are active and engaging. Handouts and lectures can impart basic information, but active windows sales training that includes innovative techniques like sales improv training, sales role play training and live sales calls is far more effective across every niche, window sales training included. We don’t just think that, our clients do too, and we have the testimonials to prove it.
Many sales training companies offer standard, one-size-fits all training programs that, while they may offer some niche or industry specialization, do not take into account the fact that every business is different, and so their sales training should be too.
Custom window sales training from Pearl Lemon is created from the ground up sales training you need. We take the time to learn more about your business, especially its brand voice, and the particular challenges your sales team is facing right now. Some of those challenges you might not even be aware of, but we often uncover them as these conversations proceed.
Customized windows sales training also means that sales trainers can become more invested in their own work. Once they know more about just who they are working to help grow, they can become as invested in that effort as you are.
You may be wondering just who makes up the Pearl Lemon Sales team. The answer is the same highly experienced, award-winning salespeople our parent company – the Pearl Lemon Group – have relied on to grow numerous businesses from startups to six figure concerns and beyond. Our sales trainers are salespeople passionate about what they do and about sharing what they have learned with others, so they can enjoy the same kinds of success. It’s just one of the things that sets Pearl Lemon Sales apart from our sales training competition, but we think it’s very important.
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There is a great deal of knowledge and skills gained from our window sales training.
This includes but is not limited to:
Window sales training is for any professional looking to increase the amount of sales made involving …well…windows. This sales training helps sales people learn how to best pitch the product, handle objections and show the appeal and the “why you” of the product.
There are plenty of window suppliers and companies out there, so you have to be able to stand out from the crowd and your sales people need to be at the ready and now how the best ways to get your products on the homes of more people.
Advantages of a window sales training program include:
What are you waiting for? If you would like your window business to reap the benefits of window sales training, give us a call today!
Yes you do!
Do your window sales team close deal after deal?
Do they handle objections tactfully?
Do you NOT need to increase your revenue?
Well if you answered no to any of these, then you really do need window sales training.
Window sales training will have varying cost. Our team creates bespoke, custom tailored window sales training programs for each client we bring on. For this reason it is best to contact our team for a quote and to design your training package.
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!