Your competition is fiercer than ever, and buyers are more aware, cautious, and tough to spot. The current economic climate is simply exacerbating the situation.
The abilities and strategies of salespeople that were effective just a few years ago are now obsolete. Today’s buyer doesn’t need to be educated in the basics. The Internet has helped to close that information divide. Today’s buyer isn’t looking to be sold to; rather, they are looking for someone who understands their company’s issues and can offer creative solutions.
Despite this, too many salespeople continue to employ the traditional feature-benefit sales presentations, are willing to make proposals for customers who have no intention of buying, and sell in the same way they have for years. It’s a lot harder to sell a lot of things today, and it’s not going to get any easier any time soon.
What have you done recently to help your sales team adjust to the new situations and new sales realities they face? Have you considered how up to date their ability to sell is? Are they capable of dealing with today’s and future challenges? Do they know how to reach – and communicate with – higher-ups in your clients’ businesses? Are you actually different from your competitors, or are you just another commodity? (Hint: if you’re being undercut on price, you’re being commoditized.)
You can no longer merely go with the flow. If you don’t improve your selling abilities and those of your sales staff, you should expect another bad quarter and a disastrous year. Things won’t get better on their own.
One of the most common reasons we hear from clients who haven’t looked into sales training to assist them in dealing with these pressing challenges is that they don’t have the time, or that past sales training courses they’ve invested in have yielded little to no tangible benefits. That is why the Pearl Lemon Sales sales academy training was created.
Every sales academy training we provide at Pearl Lemon Sales is unique; we personalize our services to each individual client’s specific sales training requirements and concerns. However, because these are certain sales fundamentals that most sales teams struggle with, there are some components of each of them that usually remain the same. These are some of the principles of sales training that you can expect to learn in your sales academy training.
How to become a better sales prospector. Prospecting for sales is a time-consuming procedure that may be stressful and demoralizing when things don’t go as planned—and it consumes time that could be better spent elsewhere.
Although not every lead will result in a sale, you may improve the efficacy of your outreach by focusing on the people who are most likely to be interested through more efficient sales prospecting, which we teach the fundamentals of in our sales academy training.
How to take command of the sales process from beginning to end. As previously stated, consumers and prospects are more savvy than ever, making it easier for even seasoned salesmen to lose control of a conversation. This is something that our sales academy training helps to prevent.
How to avoid the “premature presentation/proposal” blunder that many salespeople make, and instead learn to evaluate problems first, then build a valuable presentation that will sell your answers effectively.
How to get past the gatekeepers and meet with decision-makers faster, saving time and avoiding missed chances. According to research, when dealing with challenging gatekeepers, more than 40% of salespeople give up. We’ll show you how to avoid becoming a statistic.
When and how to bring up budget and financial difficulties that will have an impact on a final arrangement. Price is crucial, but it shouldn’t be the first topic brought up, and there are alternative ways to push a conversation toward money. What those are is one of the things we teach our sales academy training participants.
Understanding how to add actual value, differentiate oneself from the competition, deal with price pressures, and sell at a higher profit margin are all important skills to have, and we ensure our students have them.
Why hearing a “no” and moving on sooner rather than later is preferable, and what you can do to hear those nos considerably less frequently.
How to prepare for each sales call in order to meet your objectives, whether the contact is made in person in an office setting, over Zoom, or over the phone. Salespeople are discovering that their in-office meetings are still at low levels, and that their Zoom selling talents are more vital than ever before. We show participants in sales academy training how to succeed in any sales situation.
Inventive responses to the most common stumbling blocks and gripes
In a variety of scenarios, how to strike up a conversation with anyone.
What to do about procurement and how to increase profit margins on sales
How to win in negotiations and how to prepare for them to maximize your chances of success.
Why should you choose Pearl Lemon Sales from among the many other sales training companies that offer sales academy trainings? First and foremost, because they work, and we have the client testimonials to prove it. The most important reason they work is that every sales academy training we provide is tailored just for you.
Before we do anything else when planning a sales academy training program, we sit down with you and talk about your greatest sales concerns and pain points. We learn more about your business, what you have to offer, and your corporate culture. Only once we’ve gathered all of this information can we move forward and develop a sales academy training program tailored just for you and your sales team.
To learn more, contact us today and let’s get that conversation started.