The constant challenge in sales management for most real estate firms looking to increase sales production is figuring out how to get lower-performing real estate agents to produce at levels comparable to high performers.
Pearl Lemon Sales offers comprehensive realty sales training to real estate professionals and corporations. Agent recruiting exams, sales skill training, ongoing coaching, and sales training programs must all be coordinated for best results and motivational impact. New agents often receive only rudimentary sales training from most real estate organizations, and more than 60% of these agents sell one or fewer properties per year.
Our realty sales training curriculum is tailored to each real estate sales organization and is designed specifically for the real estate market sales process, assisting agents in igniting their selling abilities, providing inspiration, and assisting them in selling more.
Unlike generic sales training companies that offer the same solution year after year to every customer, we’ve continually expanded and personalized our realty sales training to the particular organizational culture and level of sophistication of each client, a tactic that generic training can never match in terms of the results that bespoke, targeted realty sales training can achieve.
It takes a lot of work to become a real estate agent, no matter what market they choose to work in. While the number of educational criteria they must satisfy varies by market, one thing that all new real estate agents have in common is that they have a lot of learning to do and a lot of exams to pass, which is why concentrating on their real estate sales abilities is often overlooked.
Getting a real estate license and becoming intimately familiar with the markets they serve is great, but without the realty sales skills they need to not only persuade clients to choose them as their agent from among those who are almost certainly their active competition, but also to sell those hard-won clients on properties – all while remaining on the right side of real estate laws and ethics – is difficult, and not something that many will excel at without formal realty sales training.
The most productive real estate brokers rapidly gain their clients’ trust and develop a connection with them. They seem to have been born to sell to the untrained eye. Although these sales abilities appear to be natural, they are actually a trained strategy that permits them to regularly deliver high-performance results.
Isn’t it true that the main duty of a realtor is to sell houses? No. A realtor’s principal role is to act as a realty manager. Most sellers will overvalue a home, while buyers are prone to analysis paralysis and take far too long to make a decision. A real estate agent’s job is to use their expertise and personal selling skills to bring all interested parties together on a realistic common ground that benefits everyone.
However, before they can get to that point, an agent must first sell themselves to customers in order to have the authority to represent them in real estate transactions. Even individuals who excel at the practical parts of realty management, as we’ve discussed, fall short here.
The majority of home buyers and sellers are unaware of the importance of dealing with the proper real estate agent. Sellers don’t realize that correctly pricing their homes is the key to a speedier, more financially rewarding sale, and buyers don’t realize that having a great real estate negotiator on their side is critical to getting the best deal possible – especially in a hot real estate market where multiple buyers compete for the same property.
It’s up to the real estate agent to persuade potential clients of these advantages and why they should choose them over the scores of other agents. This is frequently accomplished during a face-to-face encounter, and many real estate brokers struggle to obtain clients, let alone sell properties, without the one-on-one, interpersonal sales abilities required to set them apart.
Most real estate brokerages and firms provide their own training for all new agents, assuming that this will be sufficient to get agents out the door and selling homes. But this isn’t always the case. There is generally insufficient specialized sales training to provide agents with the exceptional sales skills they require.
Pearl Lemon Sales’ real estate sales training focuses solely on selling. We teach real estate brokers how to market themselves to clients without having to make concessions such as commission cuts. We also educate them critical negotiation skills so that they can keep their promises to clients and get them the best bargain possible.
If you go online, you can find 1,001 – or more – real estate sales training classes. Some are available as online courses, others as PDF-based courses, and still others as live training packages or bundles. When it comes to realty sales training, Pearl Lemon Sales does not provide any such services.
What we do offer is unique, customized training that is built after we meet with a customer, hear their pain points and goals, and have a clear grasp of exactly what the client seeks to accomplish by investing in realty sales training.
After that, the interesting, continuous improvement sales training begins, with an emphasis on practical learning and role play situations, and is taught by some of the greatest salespeople in the industry.
The one thing we can tell you, from long experience, is that however good the theory behind a realty sales training course, if it does not engage and interest the participants, it won’t work. We ensure that every sales training program we design gets participants excited about learning, and excited about what mastering the realty sales skills they learn will do for their career.
Contact us today to learn more about how Pearl Lemon Sales’ real estate sales training will benefit you.