We make a great deal because each client receives a specially designed training program from Pearl Lemon Sales. But can customized sales training help? We believe it does, and so do our clients, but we recognize that not everyone will see the approach as we do. That is why our sales training is dubbed “real outcomes sales training.”
Is selling actually selling? Sales training is hence sales training. Why invest in specialized sales training?
Because there is no such thing as a one-size-fits-all sales strategy, it’s no surprise that generic sales training programs aren’t nearly as effective as customized ones. Various circumstances shape a sales organization’s unique culture, and those same features should be considered when creating a sales training program with the most significant possible impact.
Custom sales training programs are the best option for this and many other factors. They provide the results-oriented sales training you require.
As far as we know, most sales organizations would rather interact with clients and prospects outside the classroom. Acquiring early buy-in from salespeople is essential to engaging their support and demonstrating the value of participation in sales education. This is because engaged and enthusiastic learners recall training content at noticeably greater rates.
Actual results sales training makes persuading sales reps to purchase the program simpler, particularly if you involve key individuals in the customizing process, such as successful salespeople and reputable managers. People are less likely to shut down when they see words and concepts directly relevant to their day-to-day selling actions and issues.
Sales training gives them information logically tied to their daily selling activity, so they don’t have to wonder whether the answer will help them. Following significant customization, reluctant individuals turn into passionate players.
Everyone learns in their way, and adult learners, in particular, benefit from a personalized learning experience regardless of what they are learning. A real outcomes training program’s assessments enable the representation of a sales team’s unique learning tendencies and preferences in the curriculum, improving levels of engagement and retention.
Bullet points and graphics, for example, are usually most effective when a sales force is primarily made up of fast-paced learners. Other groups will be forced to look for more information and ask many more questions; therefore, the presentation of the program should account for this. Others won’t truly “understand it” until they are given real-world, applicable instances to work through. Personalized sales training and evaluations enable sales reps to learn the most efficiently and successfully.
Creating a training program that corresponds to a sales team’s day-to-day realities builds participant trust and eliminates the disconnect between theory and practical implementation. Participants will be more driven to study the material and less likely to revert to negative, old behaviours after completing the program.
The more mental leaps a sales training participant must make on their own, the less likely they are to take the training out into the field and put it to use. Real outcomes sales training increases the likelihood that what sales reps learn will be embraced while reducing the effort required to apply it.
The plan for follow-up reinforcement that should be implemented after the sales training is finished uses the same concepts. A customized coaching approach is equally as important in increasing sales effectiveness as initial sales training since the calibre of coaching a sales rep receives from a sales manager is intimately associated with motivation and performance levels.
Material and approach must be customized to the particular sales team and individual contributors to ensure that reinforcement is efficient and capable of providing long-term results.
A personalized real outcomes sales training program requires much more work than you might think, but we have discovered time and time again that the effort is worthwhile for all parties. Clients benefit from more successful sales training, salespeople are engaged and learning throughout the process, and we benefit from clients who are pleased with the results when they share their enthusiasm with their peers. It’s a win-win-win for everyone.
Our sales training packages are first developed through extensive listening. We question client stakeholders in-depth about their current sales teams, processes, and issues they experience to create specialized training that will address them. That’s not all, though. In addition, we inquire about the business’s operations and the goods and services it offers.
This information enables us to design a customized training program targeting each client’s sales pain points and training requirements. Some clients have a sales team that is primarily made up of amateurs, while others have one that is highly experienced. Some customers sell B2B, others B2C, and some offer both. Some businesses concentrate on local sales, while others market their products internationally. Custom sales training can address these fundamental factors and more.
One of the biggest focuses of our real results sales training is ensuring maximum engagement. This sometimes even means changing things on the fly, as our sales trainers realize that their learners would benefit by something being done differently. Fortunately, they are all experienced and confident enough to do that.
An investment in sales training can be a serious one in terms of both time and money. But if it’s one that pays off, the ROI can be incredible.
If you’re considering sales training for your teams, give us a call, and we’ll show you exactly why customized real results sales training from Pearl Lemon Sales will be worth every penny – and every minute – you invest in it.