We at Pearl Lemon Sales think that your pre need sales program should be viewed as a benefit to your community rather than a nuisance. It’s just as important how you offer pre need as it is what you sell. That’s why we partner with funeral homes around the country to develop pre need funeral sales training programs that make a genuine difference in the lives of the people you serve while also increasing your revenue.
Because of a lack of training, leadership, and support, most pre-need funeral sales initiatives fail. Our pre-need funeral sales training is designed to help you establish or expand a pre-need funeral business quickly and easily by giving your sales team the right sales skills to close more business in a changing, and increasingly competitive, field.
Your sales team will be able to not only serve families the right way, but also help you grow your business now and in the future, thanks to our industry-leading sales training, unmatched technology, and incredible resources in the form of experienced, active sales trainers.
As most people do not actively like to think about things like death, pre need funeral sales have never been easy. In the age of the Internet, when consumers have access to a wealth of sometimes conflicting information, they are a ‘harder sell’ for almost any salespeople, whatever they are selling. This is certainly true for pre need funeral sales.
The key to successful pre-need funeral sales lies in adopting the role of an advisor, rather than a salesperson. More than others, funeral directors themselves are more adept at consultative selling than most. Doing their job properly calls for them to be as discreet and supportive as possible.
However, a sales team may not have the same important soft skills, and as a busy professional it’s doubtful that you have the time to provide the specialist training needed to enable your salespeople to sell pre need funeral services in the same empathetic, advisory manner.
While they may not necessarily find it a comfortable subject to discuss, many consumers are very aware of the rising cost of final expenses, and are concerned about leaving burdens behind that others will have to take on, so the ‘market’ for pre need funeral services is as great, if not greater, than ever. So a failure in pre need sales is often not due to a lack of demand, but rather a failure on the part of the salespeople to sell these services in the right way.
As one of the leading providers of personalized sales training, Pearl Lemon Sales focuses on teaching salespeople the art of the way the modern consumer can be sold to. Hard selling is no longer effective in almost any niche, but making the switch to a more consultative sales approach is difficult for many sales reps who know no other way.
Salespeople are having a harder time managing client conversations because product information, solutions, reviews, and resources are easily available online.
he consultative sales technique enables sales people to meet customers where they are in their customer journey, providing a valuable and lucrative interaction.
What is the key to successful consultative selling? As our pre need funeral sales training programs demonstrate, sales reps must first gain a solid understanding of, and apparent empathy with, the customer and their needs in order for this technique to be effective.
Some of the soft skills our sales trainers concentrate on in our pre need funeral sales training programs include all the following:
If you are considering investing in sales training from an outside source, then you are far from alone. And there are lots of companies out there willing to offer pre need funeral sales training to you. So why choose Pearl Lemon?
Not only are our sales trainers experts at what they do, but they work hard to ensure that the sales training on offer is both bespoke and relevant to the business they are working with but also that it is engaging for those participating.
The better engaged students are in sales training, the more likely they are to retain what they learn. Many pre need funeral sales training programs are based on lectures and handouts. And while these might contain good information, they will never be as effective as our hands-on, active pre need sales training. We make use of role-play, live demonstrations and more, and our clients tell us that this produces sales training sessions that are far more engaging and memorable than anything they have ever experienced before.
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Pre need specialists, also referred to as pre need funeral counselors, are those special people that are there when you are preparing yourself or your loved one for the final step at their end of life. This means a pre need specialist will go over insurance needs, funeral costs and more.
Funerals and all the bits that need to be covered after a loved one passes is often a second thought for most people. This is why they need a skilled pre need specialist there to help provide comfort and support while addressing their needs.
Pre need funeral sales training with Pearl Lemon Sales is designed to help you be a more successful pre need specialist. You will will gain the knowledge, confidence and much more through our sales training programme.
Most importantly we come prepared with a custom approach so your sales training programme is designed to fit your unique needs.
Pre need sales training is a necessity to be able to be successful. Pre need is a sensitive time for many people. Preparing for a funeral and funeral costs can be difficult, both financially and emotionally.
You need pre need sales training to be able to provide emotional support and educate your clients regarding their needs. Pearl Lemon Sales provides a full spectrum of training points to help your pre need funeral counselors close more sales.