At Pearl Lemon Sales, we make a big thing about providing a bespoke training solution that is customized for each client. Is it true that personalized sales training makes a difference? We know it does, and our clients agree, but we understand that the answer may not be apparent to everyone. That is why we call our sales training “power messaging sales training.”
Isn’t selling simply that? As a result, sales training is exactly what it says it is. Why should you spend money on personalized sales training?
It’s no wonder that off-the-shelf sales training programs aren’t nearly as effective as personalized programs because there is no such thing as a one-size-fits-all sales force. Many elements contribute to a sales firm’s specific culture, and those same characteristics should be taken into account while developing an efficient sales training curriculum.
Custom power messaging sales training training programs are the most effective and powerful sales training solutions available for these three reasons (and many others).
Most sales organizations, in our experience, would much rather spend time with clients and prospects in the field than in a classroom setting. Because engaged, passionate students retain training content at considerably better rates, acquiring early buy-in from salespeople is critical to enlisting their support and demonstrating the benefits of any type of sales education.
We include essential stakeholders in the power messaging sales training creation process, such as outstanding salespeople and supervisors, to make it easier to sell a program to sales reps. When they see phrases and concepts that are directly related to their day-to-day selling actions and difficulties, they are less likely to shut down. Instead of pondering whether or not the solution will actually benefit them, power messaging sales training provides participants with information that is rationally related to their regular selling activity. Reluctant students become enthusiastic collaborators after extensive customization.
Adult learners, especially, benefit from a customized learning experience, regardless of what they’re studying. Individual learning preferences and tendencies of a sales force can be represented in the curriculum through evaluations in a power messaging sales training program, resulting in improved levels of engagement and retention.
Bullet points and graphics, for example, are usually most effective when a sales force is predominantly made up of fast-paced learners. Others will feel compelled to explore more and ask more questions, which should be reflected in the presentation of the program. Others, on the other hand, will only ‘get it’ if they are presented with concrete, hands-on scenarios. With tailored sales training and tests, salespeople can learn in the most successful and efficient way possible.
Developing a power messaging sales training program that matches the realities of a sales team not only increases participant confidence, but it also bridges the gap between theory and practice. Attendees who can see how the training will benefit them right away will be more motivated to learn the material and will be less likely to fall back into negative habits once the program is over.
The more mental leaps a sales training participant must make on their own, the less likely they are to apply what they’ve learned in the classroom. Power messaging sales training decreases the amount of work required for sales reps to apply what they’ve learned, increasing the likelihood that it will be accepted.
The same ideas apply to the method of follow-up reinforcement that should be employed once the sales training is done. A customized coaching strategy is just as important as initial sales training in enhancing sales effectiveness since a sales rep’s motivation and performance levels are intricately tied to the kind of coaching he or she receives. To guarantee that reinforcement is successful and capable of producing long-term outcomes, the material and strategy must be tailored to the specific sales team and individual contributors.
Designing a bespoke power messaging sales training program, as you might expect, takes a lot more time and effort, but it’s an effort that we’ve repeatedly found to be well worth it for all parties involved. Clients receive more effective sales training, sellers are motivated and growing throughout the process rather than being bored to death (and possibly falling asleep), and we have happy clients who tell their network contacts about us, enhancing our reputation. It’s a win-win-win situation for all parties involved.
While developing our power messaging sales training programs, we begin by doing a lot of listening. We inquire extensively about the client’s present sales practices, sales team, and the difficulties they hope to address through specialist sales training. However, that’s not all we do. We also ask lots of questions to have a better understanding of the company and the products and services it offers.
With all of this information, we can create a training program that is tailored to each client’s individual sales issues and training needs. Some clients have a sales team with a lot of experience, while others have a sales team made up entirely of newbies. Some clients cater to businesses, while others cater to consumers, and some cater to both. Some businesses only sell locally, while others sell both nationally and worldwide. Only personalized sales training can handle these basic qualities, which are just the tip of the iceberg.
One of the most crucial components of our power messaging sales training is ensuring maximum participation. If our sales trainers recognize that their learners would benefit from a different strategy, they make changes on the fly. They’ve all done it before, so they’re confident in their ability to do so.
Power messaging sales training can be a significant investment in terms of both time and money. When it pays off, however, the return on investment (ROI) will be substantial. If you’re considering sales training for your team, give us a call and we’ll show you why Pearl Lemon Sales’ unique power messaging sales training is worth every penny – and every minute – you spend on it.