Unless they result in a sale, leads aren’t very useful. The primary reason a pest control firm invests in marketing or advertising of any kind is to maximize the likelihood of generating a sale or attracting new business.
But just because someone calls or contacts your business doesn’t mean they’ll become a paying, let alone loyal, customer. So, how can a pest control business go about growing sales and retaining long-term clients?
How can they make more of the up sales needed to grow the business’ bottom line? Especially in the face of ever-growing competition? Expert outside pest control sales training is one way of achieving all of this and more, and pest control sales training from Pearl Lemon Sales is especially effective (as our previous clients can attest to.)
Pearl Lemon Sales’ pest control sales training programs can benefit every member of your team who interacts with your prospects, customers and clients, but notably those who are typically best positioned to make big ticket sales (but are often hesitant to do so): your pest control techs.
Selling using a consultative approach is essential in any sales niche when it comes to pitching products and services to today’s better informed consumers. But it’s a skill that even seasoned salespeople can often find hard to master, let alone those who often do not receive enough basic sales training, which is the case for many pest control techs.
Instead of simply pitching your pest control products or services like commodities with a hard sell – which makes onsite pest control techs uncomfortable in the first place and is one of the most commonly cited reasons why they don’t try to sell – you should approach your pest control sales discussions from a point of prescribing rather than simply presenting your offer.
Pest control sales differ from other types of sales in that salespeople must often sell to numerous decision makers before a purchase can be made. It’s usually a partner or spouse in a household context, and it’s at least several levels of executives in a business setting.
Before they begin their deep dive sales, and initiate discussions involving statistics and timelines talks, pest control salespeople need to identify these key decision makers early in the sales process because they’ll all need to be included. This will remove any future “I need to speak with” issues that could jeopardize a nearly-completed sale.
All sales transactions are based on emotion, with consumers making purchases for two main emotional reasons. These motivations originate from a desire to avoid pain by focusing on pleasure and desires instead.
Experienced salespeople recognize the need of detecting pain in a potential customer’s current situation, because without it, the customer will have no reason to buy.
This is particularly true in the case of pest control sales. For example, a parent may be concerned about the health and safety of her family and want to know how to prevent the invasion of potentially harmful to their health pests, as well as harm it might do to the value of their home if it becomes infected with hard to remove pests.
Alternatively, a person worried about their personal carbon footprint, or a company owner interested in prospective tax savings, may be interested in learning about the latest “green” pest control techniques.
What motivates the majority of your customers to opt for professional pest control services versus attempting to deal with the problem themselves, especially as the Internet is filled with suggestions for DIY pest control? What motivates people to add new services or extras to their existing pest control purchases?
If your pest control experts can answer these and other questions, they will be able to better explain, demonstrate value, and ethically sell your clients what they require. When they approach a home or business owner with the aim of informing about your products and services as a solution to one of their nagging pain points, the sales element usually comes organically in conversation and will not appear to be selling at all, at least not to the consumer.
These distinctions are all related to sales talents that aren’t frequently taught in conventional sales training classes. These abilities are extensively emphasized in Pearl Lemon Sales pest control sales training, since they are extremely important and are often the real key to sales success.
If you start investigating seriously, you’ll discover that there are a plethora of sales training courses available. Many will promise to be excellent for pest control sales training. So, what distinguishes our pest control training programs from others?
Your pest control technicians, who can also serve as your best salespeople, are used to getting things done. They are rarely confined to an office and are constantly on the move, meeting new people and doing new things. It’s unlikely that telling them to sit in front of a computer and take an online sales course will appeal to them. People will tune out if a sales training course isn’t interesting, and they won’t learn anything.
Role play, hands-on training, and exciting discussions are all part of Pearl Lemon Sales’ pest control sales training programs, which incorporate participants at every step and encourage feedback – as well as lots of questions. We make certain that pest control sales training participants enjoy their sales training and recognize the value in it, increasing the likelihood that what we teach will be remembered.
Every pest treatment company is unique, especially if it is a small, local one. A pest control company based in Florida is considerably different from one based in New York, both in terms of what they sell and the obstacles they confront while serving customers. This means that a generic “one size fits all” pest control sales training program will never be as effective as one tailored to your firm and its employees.
All of Pearl Lemon Sales’ training programs are tailored to the needs of the individual. We’ll spend time learning about your business and your top sales difficulties, and then create a pest control sales training curriculum just for you based on what we learn. Only a few sales training firms go to the trouble, and it truly sets us apart.
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Here at Pearl Lemon Sales, we can help your company grow.
To learn more about how Pearl Lemon Sales’ pest control sales training can help you do just that, contact us today.
Our pest control sales training is the best the UK has to offer. Our training programs are built by professionals actively working in the field, not just professionals that claim to know sales. We don’t just provide slides and videos. We work directly with your sales team in one on one sessions to ensure the training is effective and understood by your team.
There is a near endless list of what you can gain from our pest control sales training. Your sales team will gain the confidence to handle any objection thrown their way, improve critical negotiation skills, close more pest control deals and more.
Give our team of sales training professionals a call today to secure your place within our sales training programme.
Our pest control sales training program includes 1:1 training calls to help your team hone in on their skills, calls to establish what your team needs, materials to help reinforce what is taught and more.
If you want to explore our pest control training packages further, give our team of sales training professionals a call today.