NLP Sales Training
NLP as a body of knowledge is rich in influence processes and strategies. Processes fascinate businesspeople, don’t they? And isn’t it true that salespeople enjoy having influence and more clout? That is why NLP and sales are such a great combination, and our NLP Sales Training is one of our most popular business sales training offerings.
What is NLP?
Neuro-linguistic programming is a technique for altering someone’s ideas and behaviors in order to help them achieve their goals.
Since its inception in the 1970s, neuro-linguistic programming, or NLP, has grown in popularity. It can be used to treat phobias and anxiety disorders, as well as to increase workplace performance or personal happiness.
Richard Bandler and John Grinder created NLP because they believed it was possible to discover successful people’s thought and behavior patterns and teach them to others. NLP sales, as a concept, rests on the premise of quickly building meaningful relationships with prospects to sway them into buying. It leans on using specific words and actions to develop emotional connections with potential customers.
Neuro-Linguistic programming is often likened to subliminal messaging and hypnosis. While neither of those perfectly aligns with the nature of NLP, they can give you a solid picture of the concept.
Like those processes, NLP plays on prospects’ unconscious reactions to your behavior. But NLP sets itself apart from those others through its basis in harder data and better-proven research. That’s not to say that NLP is some magic spell you can weave on sales prospects, but many of those who have taken our NLP Sales Training program think it comes very close!
How NLP and Sales Work Together
So how does Neuro-Linguistic programming work to help you improve as a salesperson
Let’s boil selling down into its most basic steps.
- You are in charge of marketing your product or service. You spend your days searching for ‘prospects.’
- To get to know your prospect, you ask them questions.
- You identify a need they have and assign a monetary value to meeting that need.
- You make the connection between the need and your product or service.
- You approach them and ask for their business.
That is all there is to it. It’s a five-step process.
So, why do 90% of salespeople find it so difficult?
- To begin with, maybe they are selling the wrong thing. Your product or service must provide greater value to the customer than it costs. If not, give up right now!
- Second, you might not have chosen the right ‘prospect.’ It’s pointless to try to sell anything to someone who doesn’t need it; you’ll be wasting your time.
- Third, most salespeople do not ask enough questions or spend enough time getting to know their prospects.
- Fourth, if you don’t ask the correct questions, you won’t be able to find a need.
- Fifth, no matter how amazing your product or service is, if you haven’t identified a need and pointed it out to the prospect, they will not be willing to part with their money.
- Sixth, salesmen are often apprehensive about asking for the sale, since they may receive a negative response.
- Seventh, salespeople have a hard time dealing with objections.
NLP Sales Training assists salespeople in overcoming all the aforementioned issues - and more - in the following ways:
Processes are provided throughout the NLP learning experience. Salespeople will follow a good process if they have been adequately trained, doing so is the mark of a diligent salesperson.
NLP instills a success mindset in people, encouraging them to focus on results rather than making excuses. Is it better for a salesperson to have mental images of endless opportunities and clients, or mental images of running out of prospects to sell to and a restricted pool of clients?
NLP gives methods for establishing relationships with people in a regular and timely manner. This is ideal for face-to-face connection and is excellent for prospecting over the phone to guarantee that your prospect is of the highest possible quality. The method works with the client unconsciously to make them aware of how much they like the salesperson. Customers will buy from you if they like you.
NLP breaks down mental processes, allowing a salesperson to determine a prospect’s purchasing strategy just by asking a question. Once they know this, they can sell the customer on that buying technique, which will appeal to them and make them more likely to buy.
NLP provides a method called anchoring, which the salesman can utilize to generate positive and pre-programmed brain signals in the client, increasing their likelihood of purchasing. Anchoring is a key NLP tool that can assist salespeople gain more confidence, enthusiasm, and calm when meeting with customers or speaking with them on the phone.
NLP language approaches help salespeople articulate their messages effectively so that customers recognize the value of their product or service and how it meets their needs.
Reframing is another technique used in NLP. This is a pretty basic method for overcoming obstacles that many salespeople find effective. The term “reframing” means exactly what it says. Your job is to place the prospect’s belief or thinking pattern in the context that you want.
You’re trying to figure out what the prospect’s needs are throughout the questioning portion of the process. Reframing is a simple way to get to the heart of a person’s wants and beliefs. This will help you in influencing them more effectively later in the sales process. It’s a skill we teach in our NLP sales training course that can be used not just in any sales situation, but in life in general to generate more positive outcomes.
Ready to get started?
Our NLP sales training courses and coaching services are delivered in plain English, and our procedures are straightforward. Although NLP can sound complicated, it isn’t, and our NLP sales programs are as enjoyable as they are effective.
Contact us today to learn more about how NLP based sales training offered by Pearl Lemon sales can help you, your sales staff and your company get ahead.
NLP Sales Training FAQs
Neuro-linguistic programming is an increasingly popular personal development tool used to alter someone’s ideas and behaviours to help them achieve their goals. NLP is a great sales technique that is being used by some of the most successful salespeople around the world.
Since it depends on science and neurology, it has shown great success rates as neurology, language, and programming are key components of the human experience and help shape how we see the world, how our bodies work, and how we interact with others. Using NLP in sales techniques is an innovative strategy that will help your business in the long run.
Many salespeople, regardless of whether they are experienced or not, find the NLP sales technique to be quite challenging. Throughout the NLP sales training experience with Pearl Lemon, salespeople will be provided with a step-by-step process that guides them through it. NLP is a mindset that salespeople adapt into their toolset.
It forces them to focus on taking accountability and seeing the positive results of their work. It provides techniques for salespeople to establish strong relationships with their potential clientele in a personal, but also timely manner. It also provides a method called anchoring which helps salespeople generate positive, pre-programmed brain signals within the client, increasing the likelihood of closing a deal. In order to learn more about the benefits of NLP sales training with Pearl Lemon Sales, book a call with us!
NLP sales training may seem intimidating to a new salesperson who is still trying to find their grounding and establish themselves in the sales world. It may seem challenging to even the most experienced salespeople with years of practice under their belts. This training is perfect for every type of salesperson, regardless of experience levels.
They may be struggling with their sales techniques, or they may just be looking for some more personal improvement; regardless of end goal this training will benefit anyone who commits themselves to learning from it. Our lessons are taught in plain English and are straightforward, which makes them understandable for people, regardless of their learning style.
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If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!