Learn how neuro-linguistic programming (NLP) can help you sell more and NLP for sale training from Pearl Lemon Sales is the best way to add this powerful tool to your sales teams’ skillsets.
NLP, or neuro-linguistic programming, is a popular personal development tool. However, its ability to focus thought is increasingly being exploited in the realm of sales. NLP sales strategies have been employed by sales superstars all around the world in all stages of their sales journey, from prospecting to selling to closing the deal. And at Pearl Lemon Sales we offer NLP sales training considered to be some of the best in the business.
At its most basic level, neuro-linguistic programming is a method of altering someone’s ideas and behaviors in order to help them achieve their goals.
Developed by Richard Bandler and John Grinder in the 1970s, they believed it was feasible to uncover the patterns of successful persons’ thoughts and behaviors and teach them to others. Its application has skyrocketed in popularity, notably in sales, over the last 15 years.
NLP is a potent sales psychology made up of three key components that shape the human experience:
The idea that a person is biased towards one sensory system, known as the preferred representational system or PRS, is a basic aspect of NLP.
Language can be used to detect this preference. “I see your point,” for example, could indicate a visual PRS. “I hear your point,” for example, could indicate an auditory PRS. NLP-trained salespeople can read customers and tailor their language and interactions to their preferences, influencing their behavior.
NLP enables salespeople to redefine their thinking and language in order to achieve desired results. It elevates them to a new degree of sales competence, moving them away from the typical sales strategy.
Because it entails growing your behavioral competence and flexibility, NLP is vital in your sales pitch. You improve your ability to read the behavior of your clients and yourself.
It also necessitates strategic thinking and a grasp of the mental and cognitive processes that underpin behavior, allowing you to gain a better understanding of your client’s purchasing decisions and behaviors.
The tactics listed below are recommended by founder Richard Bandler for implementing Neuro-Linguistic Programming (NLP) into your sales pitch.
Non-verbal cues, such as body language, account for 93 percent of people’s judgments of others during face-to-face meetings. The tone of your voice has a significant impact as well. Our NLP sales training programs will teach you how to use these tools and other NLP approaches to improve the effectiveness of how you sell and relate in general.
Your sales crew and managers, of course, are excellent candidates for our NLP for sales training course. However, we feel that this training has the potential to benefit anybody in your organization by providing them with clear connection and communication skills, as well as an awareness of their own mental processes and capacities.
Learn how to sell using NLP tactics.
Listening to your target prospects will help you create rapport and guarantee that you don’t waste their or your time by tailoring your sales pitch to their stated needs and demands. Your clients will be more likely to listen to you if you can listen well, and you will get the trust necessary to influence them.
Certain words have been shown to evoke strong emotional responses. Terms like believe, change, success, and happy may be useful in the NLP approach, whereas words like imagine, truth, secret, and expose might elicit inquiry. These words are useful when used as action directives for your consumers.
Mirroring is a technique for quickly establishing rapport by copying the behavior and language of others. According to research, we are drawn to people who are similar to us, so subtly replicating a customer’s body language, tone of voice, speech rate, gestures, opinions, and word choice may make them feel more at ease around you and develop trust.
You can tailor your marketing strategy to your customers’ preferred purchase style by learning their preferred communication style. You’ll be able to get to their heart and brain faster if you know if they’re visual, auditory, or kinaesthetic. You’ll be able to understand when and how to trigger them in their purchase process if you understand their purchasing process.
Keep your focus on the positive. NLP techniques such as ‘reframing,’ ‘pattern interrupt,’ and ‘anchoring,’ for example, can help you move your attitude back into a positive, success-oriented frame of mind.
NLP is by far one of the most powerful tools you can add to your sales toolbox, in our opinion. It’s the cherry on top, a leap forward in sales intuition and client trust.
Here are some reasons why we believe mastering NLP should be a top priority for your company:
Any advantage you can give yourself, and your sales team, when it comes to selling, is going to benefit your company. NLP for sales training is a newer concept, and one we understand you may have lots of questions about.
Contact us today. We’ll be happy to answer any and all of the questions you have about NLP for sales training and to explain just how the NLP for sales training programs offered by Pearl Lemon Sales will help you and your unique business.