Life Insurance Sales Training UK
To position the value of intangible, complex, and abstract items, life insurance salespeople require a diverse set of skills and will have to overcome an increasing number of challenges to the way they are used to selling life insurance. These difficulties are getting increasingly tough to deal with as the industry undergoes constant changes, such as:
- The rise of low-cost, rapid digital solutions that ostensibly do not necessitate the use of a live life insurance salesperson
- A regulatory environment that is always changing
- The desire of insurance customers for more personalised solutions than ever before
While your life insurance sales agents may receive some basic training, how much of it is actually sales-oriented? The answer isn’t much for many insurance companies. Agents are instructed what to sell and where their leads will come from, but the actual transaction is something they are supposed to complete on their own. How to sell your life insurance products in the UK is just something they are expected to know.
Pearl Lemon Sales created life insurance sales training UK programs to fill those knowledge gaps and meet your sales teams’ real needs. It delivers sales-specific training that will enable them to achieve remarkable new heights in their sales effectiveness, while also helping your company increase its bottom line.
Solving the Problems of Selling Products That No One Wants
It’s a rare customer who enjoys the prospect of purchasing insurance. In most circumstances, they are required to do so by law, as is the case with automobile insurance, or by someone else, as is the case with house and business insurance. Life insurance is even harder to sell, as no one is making them buy it, and they have no legal obligation to do so.
As a result, life insurance brokers rarely deal with potential customers who are ecstatic about the prospect of purchasing a life insurance policy. Even if they know that doing so is indeed a good idea, many are still undecided. After all, they won’t see any benefits from the investment in their lifetime. Life insurance agents must also frequently deal with consumers who want to spend as little money as possible on life insurance because they would rather spend it on something else.
A good life insurance agent, one who has received adequate insurance agent sales training UK, understands not only how to position their company’s offerings above others, presenting them as the best possible solutions, but also how to steer prospects away from financial concerns and help them see the value in purchasing the right life insurance coverages and products for their needs, regardless of cost.
Pearl Lemon’s life insurance sales training UK teaches insurance salespeople how to accomplish just that, and how to ensure that their prospects perceive them as a trusted insurance adviser, not simply another life insurance salesperson, no matter what kind of insurance coverages they’re selling.
Changing a negative situation into a positive one
One of the most significant issues that life insurance salespeople must confront today is the ease with which insurance plans of all types may be purchased online. Or, at the very least, that’s what the commercials claim.
Even corporate life insurance coverage for employees is now frequently marketed as an essentially self-service option. The problem for customers, and the potential good news for life insurance sales representatives, is that life insurance is complicated, and evidence suggests that consumers frequently require assistance from a live, breathing human rather than an algorithm.
This immediately positions a good life insurance salesperson as a useful advisor. However, in order to be successful, they must develop trust and not instantly begin a hard sale. Pearl Lemon Sales teaches students how to accomplish this effectively via life insurance sales training UK that is never dull or boring, but always interesting and hands-on, and works with them to guarantee that they will be able to apply the methods we show them in real-world insurance sales interactions.
Getting Past Obstacles and Competing on Value, Not Price
People do not want to overpay for life insurance, as every insurance salesperson knows, and will often begin their search for life insurance primarily based on price. This is true in both the B2B and B2C life insurance markets. Insurance salespeople must learn how to sell on value, not price, in order to sell the best life insurance policies for both the client’s needs and the company’s advantage.
Regardless of what your prospects tell you, the majority of them have no concept of how life insurance works. If you can explain it to them in a way that makes clear without being condescending, you’re already providing incredible value!
When clients realize how thoroughly you understand insurance, they’ll feel more confident in the decisions you’re guiding them to make. They’ll also be more confident that you’ll be a valuable resource if there’s a claim.
Insurance agents who are also great salespeople, or “experts,” don’t just spout jargon. A true expert has the ability to explain a subject to everyone, regardless of age, background, or education. Rather than lecturing, we demonstrate to insurance agents how to ask questions and participate in conversations, and we show – not teach – our life insurance sales training students how to do so as it relates to their specific products and services.
Why Should Insurance Agents Attend Pearl Lemon's Life Insurance Sales Training UK?
If you understand the importance of formal insurance agent sales training for your employees, you’re probably wondering why Pearl Lemon Sales should be the one to conduct it. Instead, why not take advantage of one of the many cheap online sales training courses available?
The most obvious answer is that we are very good at what we do. Our sales trainers are experienced salespeople who use a compelling, easy-to-understand sales training approach that has been proven to be incredibly effective.
Perhaps more importantly, we put our ideals into action by utilizing our own consultative sales knowledge. Insurance agent sales training is tailored to the individual demands of each customer.
We ask you a lot of questions to figure out what your sales training needs and pain points are, and then we tailor a life insurance sales training UK curriculum for your insurance agents based on your answers.
One-size-fits-all sales training rarely works in any business, which is why we never employ it.
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Life Insurance Sales Training FAQs
Yes- for some.
Selling life insurance is hard work and you HAVE to be people oriented to be successful. Life insurance agents sell policies and annuities-which can be a difficult sale to make as it is a big decision for the policy holder.
The Pearl Lemon Sales team can help you improve your life insurance sales approach if you wish to make a rewarding career out of life insurance sales.
In most areas, you can start your education or training right after you graduate high school.
While no formal degree is required, there is a class for certification required to be a legal life insurance sales person. This class may range 25-50 hours in length depending where you are based. An exam is done after to ensure you are certified.
After that begins the life long learning of what is and is not effective in sales. Don’t worry though, the Pearl Lemon Sales team can help guide you through this portion of your journey so you can have greater success.
.This is equally a difficult question.
The answer is both yes and no.
For an experienced sales person it may not be difficult. The year may have its peaks and troughs, but there may be an ease to making life insurance sales.
But, this experienced person likely did not find it easy at the start of their journey. If you too are at the start of your life insurance sales career, we can help you fill in potential gaps regarding your skills and knowledge. If you are more experienced, the Pearl Lemon Sales team can help give you a refresher course and help you continually improve.
Selling to prospective life insurance buyers can be a challenge. There are numerous companies all selling similar products, it is a big investment and it bring up sensitive topics such as injury or death.
These concepts can be difficult to talk about at times, so it can also be difficult to sell. Insurance sales training can help teach you to be more nurturing so you can close more sales.
First and foremost, you will gain the necessary skills and knowledge to be a more successful life insurance sales person.
In addition to that you will learn how to build and nurture relationships with your prospects to ensure they are life long clients.
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If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!