Life Insurance Sales Training UK
Life insurance salespeople need a wide range of talents to position the worth of intangible, complex, and abstract objects. They will also face more and more obstacles to their typical methods of selling life insurance. These difficulties are getting increasingly tough to deal with as the industry undergoes constant changes, such as:
- The development of quick, low-cost digital solutions that purportedly do not require the use of live life insurance salespeople
- A regulatory environment that is always changing
- The desire of insurance customers for more personalised solutions than ever before
While your life insurance sales agents may receive some basic training, how much of it is actually sales-oriented? The answer isn’t much for many insurance companies. Agents are told what to sell and where their leads will come from, but they are expected to finish the sale on their own. How to sell your life insurance products in the UK is just something they are expected to know.
Pearl Lemon Sales created life insurance sales training UK programs to fill those knowledge gaps and meet your sales teams’ real needs. It delivers sales-specific training that will enable them to achieve remarkable new heights in their sales effectiveness, while also helping your company increase its bottom line.
Solving the Problems of Selling Products That No One Wants
It’s a rare customer who enjoys the prospect of purchasing insurance. In most circumstances, they are required to do so by law, as is the case with automobile insurance, or by someone else, as is the case with house and business insurance. Life insurance is even harder to sell, as no one is making them buy it, and they have no legal obligation to do so.
As a result, life insurance brokers rarely deal with potential customers who are ecstatic about the prospect of purchasing a life insurance policy. Even if they know that doing so is indeed a good idea, many are still undecided. After all, they won’t see any benefits from the investment in their lifetime. Life insurance agents must also frequently deal with consumers who want to spend as little money as possible on life insurance because they would rather spend it on something else.
A good life insurance agent who has had sufficient sales training knows more than placing their company’s offers above others. They present their clients with the finest options and redirect prospects away from financial concerns, helping them see the value in obtaining the proper life insurance coverages and products for their needs, regardless of cost.
No matter the type of insurance coverages you sell, our life insurance sales training in the UK will guide you on what to do and ensure that your clients view you as a dependable insurance consultant rather than just another life insurance salesperson.
Changing a negative situation into a positive one
One of the most significant issues that life insurance salespeople must confront today is the ease with which insurance plans of all types may be purchased online. Or, at the very least, that’s what the commercials claim.
Employee corporate life insurance is now routinely promoted as a largely self-service alternative. Because life insurance is complicated, clients frequently need help from a real person rather than an algorithm. This positions a good life insurance salesperson as a valuable advisor right away. However, one must build trust before making a hard sale.
Our life insurance sales training in the UK teaches students how to do this successfully. The training is always engaging and practical, never dull or monotonous, and we collaborate with our students to ensure they can use the techniques we teach in real-life sales interactions.
Getting Past Obstacles and Competing on Value, Not Price
Every insurance salesperson knows that people do not want to overpay for life insurance; thus, they frequently base their decision to purchase life insurance solely on pricing. Both the B2B and B2C life insurance markets mirror this. Insurance salespeople must learn how to sell on value rather than price to offer the optimal life insurance policies for the client’s needs and the organization’s benefit.
No matter what they claim, most of your prospects have no idea how life insurance works. If you can explain it to them without being patronizing while still being transparent, you’re already offering a ton of value!
Clients will have more faith in your choices once they discover how well you understand insurance. They’ll also be more confident that you’ll be a valuable resource if there’s a claim.
Insurance “experts” or agents who are also excellent marketers don’t just blather on in technical language. A true expert can explain a topic to anyone, regardless of age, background, or level of education. We show – not educate – our students how to do so regarding their particular products and services. Instead of lecturing, we show insurance agents how to ask questions and participate in conversations.
Why Should Insurance Agents Attend Pearl Lemon's Life Insurance Sales Training UK?
If you recognize the need for formal insurance agent sales training for your personnel, here are some reasons why Pearl Lemon Sales is the best firm to provide it.
We excel at what we do, which is the most evident response. Our sales trainers are experienced salespeople who use a practical, easy-to-understand sales training technique proven to be highly effective.
Perhaps more importantly, we use our consultative sales expertise to put our ideas into practice. The sales training provided to insurance agents is customized to meet the needs of each client.
We collect a lot of information from you to determine your sales training requirements and pain spots. Then we use that information to create a life insurance sales training UK curriculum specifically for your insurance agents.
One-size-fits-all sales training rarely works in any business, which is why we never use it.
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Life Insurance Sales Training FAQs
Yes- for some.
Selling life insurance is hard work and you HAVE to be people oriented to be successful. Life insurance agents sell policies and annuities-which can be a difficult sale to make as it is a big decision for the policy holder.
The Pearl Lemon Sales team can help you improve your life insurance sales approach if you wish to make a rewarding career out of life insurance sales.
In most areas, you can start your education or training right after you graduate high school.
While no formal degree is required, there is a class for certification required to be a legal life insurance sales person. This class may range 25-50 hours in length depending where you are based. An exam is done after to ensure you are certified.
After that begins the life long learning of what is and is not effective in sales. Don’t worry though, the Pearl Lemon Sales team can help guide you through this portion of your journey so you can have greater success.
.This is equally a difficult question.
The answer is both yes and no.
For an experienced sales person it may not be difficult. The year may have its peaks and troughs, but there may be an ease to making life insurance sales.
But, this experienced person likely did not find it easy at the start of their journey. If you too are at the start of your life insurance sales career, we can help you fill in potential gaps regarding your skills and knowledge. If you are more experienced, the Pearl Lemon Sales team can help give you a refresher course and help you continually improve.
Selling to prospective life insurance buyers can be a challenge. There are numerous companies all selling similar products, it is a big investment and it bring up sensitive topics such as injury or death.
These concepts can be difficult to talk about at times, so it can also be difficult to sell. Insurance sales training can help teach you to be more nurturing so you can close more sales.
First and foremost, you will gain the necessary skills and knowledge to be a more successful life insurance sales person.
In addition to that you will learn how to build and nurture relationships with your prospects to ensure they are life long clients.
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If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!