When you sell jewelry, you are, more often than not, selling a dream. An engagement ring that will be treasured for years, a bracelet that will become a lasting memento of life milestones. A pair of earrings that reliably makes the wearer feel like a million dollars.
Jewelry sales is a unique niche in the sales industry. Once mastered, the income potential for those with the goods to back up their sales pitches is obviously great, to say the least. However, even if you offer the best jewelry in the world, given the competitive nature of the modern jewelry business, both on and offline, if your sales team does not have the right skills to sell it, your business won’t succeed in the way it should.
Jewelry sales training from Pearl Lemon Sales is expert, niche specific training designed to give your sales team the effective, up-to-date sales skills they need to sell more in today’s competitive jewelry market, without the need for profit killing discounts or sales concessions. Our expert sales trainers have helped some of the biggest names in the jewelry business today, and we can help you too.
And it’s a great time to invest in jewelry sales training, as while other industries flounder, for those who know how to sell, the jewelry business is still flourishing. Fine jewelry sales were up during the pandemic, according to a New York Times report, because individuals wanted to treat themselves.
According to current projections, the global jewelry market will increase to $291.7 billion by 2025, up from $229.3 billion in 2019. But as the options for jewelry buying expand even more than ever before, only those with expert jewelry sales skills will be able to take full advantage of this boom.
Today’s buyers educate themselves online and, by the time you meet them, have gathered the majority of the information they require. However, the guidance and direction of a consultative salesperson are still crucial differentiators that can be very effective.
Our jewelry sales training instructs salespeople on how to approach customers in a consultative, focused, and personal manner. Each salesperson will learn how to recognize a prospect’s requirements and concerns, as well as how to address difficult budgeting and decision-making issues.
Our jewelry sales training enables salespeople to acquire professional fearlessness and build rapport, allowing them to become trusted advisors, which, in the jewelry business, is just what customers are looking for.
As a large part of our jewelry sales training programs, at Pearl Lemon Sales, we focus on the importance of mastering the art of consultative selling.
Consider someone you go to when you’re dealing with a problem.
They assist you in thinking things through and determining what is most important. They are inquisitive and ask the right questions. They pay attention. They don’t simply provide you answers; they assist you in finding them for yourself.
They also, on the other hand, aren’t hesitant to say what they think, share their opinions, and take a stand when they have strong feelings about something.
People like this strengthen us. They help us in seeing what is possible. That’s why interacting with them gives us so much. That’s why we go out of our way to find them. Time and time again.
These are the types of sellers who are winning big sales these days.
Today’s jewelry consumers have access to a wealth of knowledge and options, but they aren’t necessarily wiser or more confident. They require someone to share their ideas and assist them in thinking them through.
They need help, advice and opinions that Google can’t give them, and when a great salesperson can, without focusing on a hard sell – which most modern, educated consumers hate – help them in this way not only are they far more likely to buy right now, but also to become repeat customers AND recommend the business to their friends.
If a salesperson is used to selling the ‘old’ way – offering the big hard sell right away, competing solely on price – then consultative selling will take time to master. At Pearl Lemon Sales, our sales trainers take the time – and have the patience – to ensure that each of their students is given the help and guidance they need to do so.
One of the reasons we are considered one of the top sales firms is because all Pearl Lemon Sales training is totally customized to our clients’ individual needs and quirks. Custom sales training from Pearl Lemon Sales will deliver exceptional results no matter what industry or specialty you sell in, or the size and location of your company. And this is as true of our jewelry sales training as it is any of our other offerings.
Customized jewelry sales training from Pearl Lemon Sales is prepared specifically for the salespeople who will receive it. This requires additional time and effort on the side of the sales training provider – and it’s not something that all of them want to do – but it pays off for everyone.
Because our competitors are reluctant or are unable to match our level of personalization and dedication to niche specific training, sales teams of all kinds prefer to deal with us over them. And the results speak for themselves in terms of increased sales team confidence, effectiveness, and, most importantly of all, increased sales and a healthier bottom line for the company they represent.
Our customized jewelry sales training method differentiates us since we have experienced and qualified instructional staff well versed in cutting edge sales strategies as well as tried-and-true techniques. It makes a challenging task effective and efficient, ensuring that our clients get the most bang for their buck from their investment in enhancing sales team performance with our jewelry sales training.
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To become a good jewelry salesperson, you should go through excellent jewelry sales training, like what we provide here at Pearl Lemon Sales.
Jewelry made of genuine stones and precious metals are usually no quick sell. People spend a lot of time researching what they want.
Being too pushy with a sale of a ring could push someone away. People need a personable and understanding sales person that is just as excited for the occasion the ring is being bought for as the person buying it.
Trust is a major factor here… and that is exactly what the jewelry sales training through Pearl Lemon Sales aims to teach…and then some.
As a jewelry salesperson, it is your job to sell jewelry and related accessories to select clientele.
For example, if you work for a jewelry maker, your job will be to build relationships with retail shops to sell the items your employer makes. If you work in a retail shop, your job will be to sell to individuals.
The big items in common here are:
A: selling jewelry
B: building relationships
Jewelry sales can be a good job, especially if you are good at selling and get a commission incentive.
Commission can be as little as a fraction of a percent (sometimes it’s nothing), but often it can be 2%, 3% or more depending on the items sold. This means it is a big deal for you a jewelry sales person to urge for high end pieces with a larger price tag.
During holidays commissions totaling upwards of $1,000 to $3,000 is achievable due to the popularity of jewelry as gifts.
Let’s start with education. Many entry level positions simply require a high school diploma or GED. If you want to be with a more reputable company they may require a degree in fine art and jewelry making/design.
It is more traditional to have on the job training in this field. That being said, it may be more strategic to pull in sales training from sales experts. This way gems are left to the jewelry experts and sales are left with the sales experts and when combined, you will have a higher level of training compared to other jewelers.
Now, we are sales experts, not jewelry experts. So we cannot teach you how to grade and identify different gems, precious metals and pearls.
What we can do is teach you how to effectively sell these high ticket items that are often seen as investement pieces. Engagement rings and fine jewelry often turn into family heirlooms, so they hold a high importance to the purchaser.
You will learn how to nurture prospects, listen to prospects, build relationships and most importantly- how to effectively close sales.
Give our team a call today to learn the full scope of what you and your jewelry sales team can learn from us.