Insurance Agent Sales Training
Insurance salespeople need various skills to communicate the value of abstract, complex, and intangible products. As the industry experiences ongoing transformations such as:
- The rise of low-cost, rapid digital solutions that appear to require no salespeople.
- A regulatory landscape that is constantly shifting.
- The insurance consumer’s increasing desire for more customized solutions.
While you may offer basic training to your insurance agents, how much of it’s truly sales focused? For many insurance providers of all kinds, the answer is not much. Agents are instructed what to sell and where their leads will come from, but closing the actual transaction is something they are supposed to complete on their own.
Insurance agent sales training from Pearl Lemon Sales was created to fill those gaps. It provides the sales specific training that will help them take their sales performance to incredible new heights and help your business boost its bottom line.
Meeting the Challenges of Selling Products No One Loves
It’s the very rare customer, either in the B2C or B2B arenas, who would say that they relish the idea of buying insurance. No one loves buying insurance. In most cases they are either forced to, by the law, as is the case for automotive insurance, mandated to by someone else, as is the case for home and business insurance, or are doing so to avoid potentially huge unexpected bills, which is the case for health insurance.
This means that insurance agents are rarely dealing with prospects who are thrilled about the idea of making a purchase. And they are often dealing with customers who want to spend as little as possible, as they would prefer to spend their money on other things.
A savvy insurance agent with sufficient sales training knows how to elevate their company’s offers above competitors, presenting them as the finest choice and steer prospects away from financial concerns. They also help clients see the value in purchasing the right insurance coverages and products for their needs, regardless of cost.
Pearl Lemon Sales’ insurance agent sales training teaches insurance salespeople how to accomplish this and make sure that their prospects view them as dependable insurance consultants regardless of the type of insurance coverages they are promoting.
Turning Personal Into a Positive
Perhaps one of the biggest challenges insurance salespeople face today is the fact that insurance policies of all kinds are so easy to buy online. Or, at least that is what the commercials tell consumers.
Even business insurances are now often promoted as offerings that are essentially self-service. The problem for consumers, and the potential good news for insurance sales agents, is that insurance is complex stuff, and data shows that often consumers still find themselves in need of help from someone who is a living, breathing person rather than just an algorithm.
This positions a good insurance salesperson as a helpful advisor immediately. But to be successful, they’ll need to maintain that trust, and not launch into a hard sell immediately. Making use of training that is never dry and boring, and always engaging and hands-on, Pearl Lemon Sales teaches students how to accomplish this effectively and works with them to guarantee that the strategies learned can be used in real-world sales situations.
Overcoming Objections and Competing on Value, Not Price
As any insurance salesperson knows, people do not want to overpay for insurance, and will typically begin their search for insurance based initially on price. This is as true in the B2B insurance market as in the B2C. To successfully sell the best insurance policy, both for client needs and the company’s benefit, insurance sales people need to learn how to sell on value, not price.
Regardless of what your prospects tell you, most don’t understand how insurance works. If you can convey it to them in a manner that makes sense without being patronizing, you’re already providing incredible value!
Clients will feel more secure in the decisions you’re helping them to make if they see how well you understand insurance. They’ll also feel more sure that you’ll be a great resource in the event of a claim.
Insurance agents who are effective salespeople or specialists do not merely spout jargon. A great expert can explain a topic to everyone, regardless of their age, background, or level of education. Rather than lecturing, we show insurance agents how to ask questions and participate in conversations. We show – not teach – our insurance students how to do so as it relates to their products and offerings.
Why Pick Pearl Lemon for Insurance Agent Sales Training?
If you understand the importance of formal insurance agent sales training for your team, you’re probably wondering why Pearl Lemon Sales should be the one to conduct it. There are so many other online sales training courses. Why not go for those? Here are our reasons why.
The most obvious answer is that we are extremely good at what we do. Our sales trainers are active salespeople with successful track records and an engaging, simple-to-follow teaching methodology.
Perhaps more importantly, we put our ideals into action and use our consultative sales knowledge. Each customer’s insurance agent sales training is customized to meet their requirements.
We will ask you many questions to determine your sales training goals and pain points. Then we will develop a personalized sales training curriculum based on your responses.
In any business, one-size-fits-all sales training rarely works, which is why we never use it.
Are you interested in learning more about How Our insurance agent sales training can boost the performance of your sales team, your company, and your bottom line?
Get this conversation started by contacting us today.
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If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!