Field Sales Training
Because field salespeople only have so much time in front of clients, they need to make every interaction count. In fact, they need to make every second of that time count. This means engaging in consultative selling, which is something that many field salespeople are unfamiliar with. Pearl Lemon Sales’ field sales training ensures that they know what it is, and how to use it to their advantage.
What is the definition of field sales?
Selling a company’s products or services outside of the workplace is known as field sales (or “outside sales”). To make a direct sale, field sales personnel usually travel to the customer’s location.
Field sales training is extremely important for sales teams today since more stakeholders are involved in purchasing decisions than ever before. Interpersonal skills training is essential to conduct successful in-person sessions with these groups. For concluding intricate and major deals, face-to-face engagement is vital.
Getting a company’s goals accomplished has become more complex than ever. This development can be attributed to increased competition and changing technologies, along with increased customer awareness of – and an aversion to – ‘being sold to’.
Salespeople must be trained in deeper inquiry in order to offer solutions that solve these difficulties, which is sometimes best done on the spot with the customer. Customers who are totally engaged stay with you longer and generate more revenue.
Being more than competent in customer-facing scenarios is a crucial skill to gain during field sales training. Field salespeople must be able to discuss the topic at hand with honesty by using a questioning method that elicits the customer’s desires.
Field sales can be difficult since it needs both sides to recognize the gravity of the company’s problems. Transparency elucidates the intricacies that provide competent professionals a competitive edge. Simply put, field salespeople need to learn how to make and keep contacts. And that’s something that most off-the-shelf field sales training programs don’t adequately cover, if at all.
Pearl Lemon Sales’ bespoke, tailored-to-you field sales training is unique. We all know that most salespeople know how to sell; it’s the nuances and vital confidence in their presentation and interpersonal selling abilities that they typically lack. Our field sales training helps them improve and develop these skills, as well as many others.
Field salesmen are facing new challenges
Even the most seasoned and effective field sales representatives have faced new hurdles in recent years. Face-to-face in-office sales meetings were supplanted by Zoom conferencing and similar events during the pandemic. As the pandemic has subsided, a hybrid has emerged, with field salesmen being asked to succeed at both, often on the same day.
This means that field salesmen will need to learn how to employ all of their interpersonal talents in a virtual setting. For all those who claim that Zoom sessions are “just like” the real thing, there are those of us who know that this is not the case.
As a result, the framework of the sales interaction is emphasized in our field sales training. It lays out a direct roadmap for a productive, buyer-focused interaction, whether it takes place in person at a client’s office or through video conference on a salesperson’s computer or smartphone.
How Pearl Lemon Sales Develops Individualized Field Sales Training Programs
One of the most distinguishing features of our field sales training programs is that each client receives their own, highly specialized and bespoke field sales training package that tackles the primary difficulties they are facing at the time. That is impossible to achieve with a one-size-fits-all sales training program.
How are we going to do this for you when most others aren’t? The following are the processes by which Pearl Lemon Sales creates tailored field sales training programs:
- Identify and prioritize the most important selling behaviors for your company’s current sales performance, as well as where your field salespeople’s existing sales process has flaws.
- To help foster change, encourage early involvement and buy-in from your leadership and management teams.
- To stay on track with your plans and goals, you’ll need clarity and accountability built into your tailored sales training. We ensure that.
- Integrate and promote the usage of the technology and procedures that your teams are already familiar with. If certain aspects of your sales processes are working, we don’t want to alter everything; instead, we want to help you improve them.
- Create a precise measuring approach based on the indicators and KPIs that matter most to you, and develop a well-coordinated, long-term plan for modifying sales behaviors that makes sense for your salespeople.
- Create and implement highly engaging and relevant learning materials that motivate your sales staff to attempt new skills and expand their expertise in order to meet and exceed their sales targets.
- We start by speaking with a variety of stakeholders, including senior executives, front-line sales managers, and top-performing salespeople. This allows us to have a better grasp of your organization’s strategy as well as investigate your specific requirements. These crucial stakeholder interviews inform the development and implementation of your Pearl Lemon Sales bespoke field sales training solution.
A field sales training solution plan is the end result of all of this research and interviews. The blueprint has two functions:
Gives insight into what we’ve uncovered, allowing you to rest assured that we’re on top of your sales and business.
A training journey, evaluation, and sustainability method is recommended. These will be backed up by statistics as well as our sales trainers’ specialist knowledge.
Before, during, and after the personalized field sales training sessions, we’ll set out the specifics that your managers and salespeople will learn. We’ll also work together on a long-term strategy and pace. We won’t move forward until we hear from you and know that our concepts are in sync with yours. Custom sales training is most effective when we have complete buy-in at all levels.
This feedback control system is sustained throughout the progress of all of our bespoke field sales training courses, ensuring that we are focused on driving the sales behaviors you value about while also assisting in the development and improvement of your sales force’s personal selling skills, which will translate to better results in terms of both their own sales figures and your business’s bottom line.
Are you ready to learn more about the advantages of tailored field sales training for your business?
Let’s get this conversation started. Get in touch with Pearl Lemon Sales today.
Contact us. We’d love to hear from you!
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!