Field Sales Training
Because field salespeople only have so much time with clients, they must make every interaction count. This requires consulting with customers, which many field salespeople are not used to doing. Field sales training from Pearl Lemon Sales ensures they understand what it is and how to take advantage of it.
What is the definition of field sales?
Selling a company’s goods or services outside of the office is known as “field sales” (or “outside sales”). Field sales representatives typically travel to the customer’s location to complete a direct transaction.
Because more stakeholders are involved in purchase decisions than ever before, sales teams need field sales training. Successfully running these groups in in-person meetings also takes interpersonal abilities. Face-to-face involvement is essential for sealing intricate and important negotiations.
Getting a company’s goals accomplished has become more complex than ever. This development can be attributed to increased competition and changing technologies, along with increased customer awareness of – and an aversion to – ‘being sold to.
To deliver solutions that address these concerns, salespeople must be trained in deeper inquiry. Sometimes doing this face-to-face with the customer is preferable. Fully engaged clients spend more money and remain with you longer.
Being more than competent in customer-facing scenarios is a crucial skill to gain during field sales training.
Field salespeople need to be able to engage customers in honest conversations about the subject at hand by asking questions that bring out their needs.
Field sales can be challenging since both parties must understand the gravity of the company’s challenges. Transparency elucidates the intricacies that provide competent professionals a competitive edge. Simply put, field salespeople need to learn how to make and keep contacts. And that’s something that most off-the-shelf field sales training programs don’t adequately cover, if at all.
Pearl Lemon Sales’ bespoke, tailored-to-you field sales training is unique. We all know that most salespeople know how to sell; it’s the nuances and vital confidence in their presentation and interpersonal selling abilities that they typically lack. Our field sales training helps them improve and develop these skills, as well as many others.
Field salesmen are facing new challenges
Even the most skilled and successful field sales professionals have recently encountered new challenges. Currently, Zoom conferencing and similar events replaced in-person, in-office sales meetings. Field salespeople are expected to be knowledgeable and successful at both.
Field salespeople will therefore need to develop their ability to use all of their interpersonal skills in a virtual environment. For those who say that Zoom sessions are “exactly like” the actual thing, we know this is not the case.
As a result, the framework of the sales interaction is emphasized in our field sales training. It lays out a direct roadmap for productive, buyer-focused interaction, whether it takes place in person at a client’s office or through video conference on a salesperson’s computer or smartphone.
How Pearl Lemon Sales Develops Individualized Field Sales Training Programs
One of the most distinguishing features of our field sales training programs is that each client receives their own, highly specialized and bespoke field sales training package that tackles the primary difficulties they are facing at the time. That is impossible to achieve with a one-size-fits-all sales training program.
How are we going to do this for you when most others aren’t? The following are the processes by which Pearl Lemon Sales creates tailored field sales training programs:
- Determine the most critical selling behaviours for your company’s current sales performance. You should also determine any gaps in the current sales process used by your field salespeople.
- Encourage early involvement and buy-in from your leadership and management teams to support transformation.
Clarity and accountability should be incorporated into your customized sales training to stay on track with your plans and goals. We guarantee that. - Integrate the technologies and practices your teams are already accustomed to using, and encourage them. If some elements of your sales procedures are practical, we don’t want to change everything; instead, we want to work with you to improve them.
- Build a precise measurement strategy based on the KPIs and indicators that are most important to you, and create a coordinated, long-term plan for changing sales behaviours that makes sense for your salespeople.
- Create and use highly relevant learning materials that inspire your sales staff to try new competencies and broaden their knowledge to meet and surpass their sales targets.
- We begin by interviewing various interested parties, including senior executives, sales managers on the front lines, and top-performing salespeople. This enables us to understand your company’s strategy better and look into your particular needs. These essential stakeholder interviews guide the creation and use of your custom field sales training program from Pearl Lemon Sales.
This investigation and the interviewing outcome is a field sales training solution plan. The blueprint serves two purposes:
Explains what we’ve discovered, letting you know that we’re keeping an eye on your sales and business.
A training journey, evaluation, and sustainability method is recommended. These will be backed up by statistics as well as our sales trainers’ specialist knowledge.
We’ll provide the specifics your managers and salespeople will learn before, during, and after the tailored field sales training sessions. Additionally, we’ll collaborate on a long-term plan and pace. We won’t proceed until we hear from you and are confident that our ideas are congruent with yours. When we have complete buy-in at all levels, customized sales training is most effective.
This feedback control system is maintained throughout our customized field sales training programs, ensuring that we are committed to promoting the sales behaviours you value while also assisting in the growth and improvement of your sales force’s selling abilities. This will result in better outcomes for both their sales figures and the company as a whole.
Are you ready to discover the benefits of customized field sales training for your business?
Let’s get this conversation started. Get in touch with Pearl Lemon Sales today.
Contact us. We’d love to hear from you!
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!