It takes a lot of skill and effort to sell something. To close deals, you need more than a charismatic presence. Your company’s sales team requires sales talents that will set them apart from the competitors. Even seasoned sales professionals are hard-pressed to do so without excellent corporate sales training.
If you want to boost the performance of your sales team, nothing beats enrolling members in enterprise sales training classes led by sales experts. Your team will be able to close sales faster and establish enduring customer relationships by improving their presentation, communications, relationship-building, and narrative abilities.
Pearl Lemon Sales is a top enterprise sales training company with experience working with sales teams in a range of industries. We can provide enterprise sales training for teams of any size which has been proved to be effective and will deliver the results you need while also respecting the time of your team.
Every sales training program claims to be the best. What, however, constitutes the best enterprise sales training? The following are all necessary for an enterprise sales training program to be effective, according to feedback from our client, and our own long experience:
Every company is unique, and enterprise sales training is a collaborative investment between your company and the training provider in the end. Your company is devoting time and resources to increasing the efficiency of its sales team, and the enterprise sales training provider must do the same.
While industry knowledge is helpful, the most crucial consideration is how much time a sales training partner is willing to spend learning about your firm and how its salespeople engage with customers. The sales training program will fail if they are unwilling to invest time in researching your company and listening to your training needs and present sales challenges.
In other words, a sales trainer should provide a curriculum that is properly tailored to your needs and the needs of your team. This is why reading sales books or taking online sales courses rarely works; they are simply too broad. Every enterprise sales training program offered by Pearl Lemon Sales is tailored to your specific needs.
If your sales training initiative is hampered by sales executives (e.g., “Our sales staff doesn’t have time for training”) or financial constraints, your program is likely to fail owing to senior management’s lack of commitment to the training.
As part of establishing your business case, instead of focusing on a successful training pilot that makes a business case for training, concentrate on determining which elements of the sales training (e.g. classroom instruction, online reinforcement, web-based tools, coaching guides…) resulted in the most significant changes in selling behaviors. We are happy to explain everything to anyone who needs to know.
We recommend that anyone avoid lecture-based sales training programs where the trainer focuses the majority of the time discussing sales concepts and sales abilities and only a little amount of time practicing them. When learning anything, learners must actively engage and participate in the development and adoption of these abilities, and this is absolutely true for sales.
Two-thirds of an executive sales training program, we believe, should entail participant participation in talks, exercises, group activities, and role-plays, a formula that Pearl Lemon Sales employs to good success. We’ve discovered that learning by doing is the most effective technique to ensure that the lessons presented are remembered rather than just listened to.
While we can give ongoing enterprise sales training, Pearl Lemon Sales’ ultimate goal when providing executive sales training is to provide salespeople with the tools they need to sell more effectively every day. Sales managers are a vital part of any salesperson’s daily routine, therefore it’s critical that they keep their own skills up to date as well.
Sales managers frequently lack the skills necessary to perform their positions effectively, having been promoted from the “sales floor” for their selling abilities but never given specific sales management training.
This can be fully addressed and rectified as a part of an enterprise sales training program. At Pearl Lemon Sales, we can offer this in whatever way works best for you and your team. This might mean offering completely separate sessions for sales managers, or integrating more advanced sales concepts into group training. Often the latter is more effective, but as a part of our pre-sales training discovery, we’ll determine what works best for you.
When your salespeople are offered formal enterprise sales training, you can expect a lot of good things to come from it, including all the following:
Modern consumers, both B2B and B2C, are savvier than ever before and do not want to be sold to. Consultative selling is shifting the of the salesperson to that of a sales consultant who guides the prospect to their own decision, rather than making them feel coerced into a buy. It’s a key element of modern sales success and a focus of enterprise sales training offered by Pearl Lemon Sales.
If you include sales managers in the enterprise sales process, the whole team will be working together, which will not only improve their overall sales performance but their team effectiveness as well.
Increased sales team job satisfaction: By showing your sales team you are willing to invest in helping them develop better sales skills and learning new things, research (and our experience) shows that they are more likely to feel loyalty to, and satisfaction in their role with your company.
Salesperson turnover is an expensive problem that many businesses face, but by demonstrating you are willing to invest in your employees’ career development via initiatives like enterprise sales training, it is far less likely to become a problem for you.
Contact us today and let’s get that conversation started.