Custom Sales Training
Custom Sales Training Drives Better Outcomes... Every Time
Deep customization, according to research, leads to superior sales training outcomes because it is extremely relevant and directly applicable for participants. Top sales companies recognize that various sellers and teams require distinct competencies, according to recent McKinsey research, and they are twice as likely as underperformers to personalize training and development to meet those needs.
All Pearl Lemon Sales training is completely personalized to our clients’ specific needs and nuances, just one of the reasons we are ourselves considered one of those top sales companies. No matter what industry or niche you sell in, or the size and location of your business, custom sales training from Pearl Lemon Sales will produce spectacular results.
What is Custom Sales Training?
Any business’s lifeblood is its sales. Sales power a business, whether it’s a product or a service with a high or low price point. Without a constant supply of fuel, even the best-tuned sports car in the world will come to a halt and the same is true or even the best sales processes. While some basic sales abilities are universal and accessible through general sales training programs, the most successful firms and their high-performing sales teams rely on custom sales training programs to raise revenues consistently.
Custom sales training is tailored and created especially for the salespeople it will be offered to. This involves extra time and effort on the part of the sales training provider – and it’s not something all of them want to involve themselves in – but that effort pays off for everyone.
At Pearl Lemon Sales, because our competitors are unwilling or unable to match our level of personalization, sales teams choose to work with us over them.
As we have experienced and competent instructional designers and time-tested techniques, our customisation approach stands out. It makes a difficult task effective and efficient and ensures that our clients can squeeze every last drop of positive ROI out of their investment in improving their sales team performance.
Why General Sales Training Does Not Work
If you go online, and execute a simple Google search, you’ll find page after page of sales training offerings and programs. The problem is that most of them follow the same sales basics, offer the same tired advice and are presented as PDFs, audio recordings and formulaic handouts with a few video presentations thrown in for good measure.
Not only are these sales training offerings too generalized to drive the kinds of results custom sales training can, but they are dry and boring. In order to learn anything, training of any kind must be engaging enough that participants are excited to take part and interesting enough that they retain the information they are being presented with.
Think back to high school. Which teacher held your attention? The one who only ever gave out tests and asked you to read from books, or the one who actively participated in lessons, offered practical examples and showed real passion for what they were teaching? The answer is always going to be the latter, and that is what we keep top of mind when creating and implementing our custom sales training programs. And it works.
The Pearl Lemon Sales Training Customization Process
The mechanism by which Pearl Lemon Sales creates custom sales training programs means that we:
- Define and prioritize the most important selling behaviors for your company’s sales performance at this time in the market.
- To help promote change, encourage early participation and buy-in from your leadership and management teams.
- To stay on track with your schedules and goals, you’ll need clarity and accountability built into your custom sales training.We ensure that it is.
- Integrate and promote alignment and acceptance of the tools and processes you already use for your teams.
Create a comprehensive measurement strategy that is based on your most essential metrics and KPIs.
Make a long-term, sustainable plan for sales behavior change that is well-coordinated and makes sense for your sales teams.
Develop and present highly engaging and relevant learning materials that motivate your sales force to try new things and improve their skills in order to raise the bar in front of your sales targets.
We start by interviewing a variety of stakeholders, including senior executives, frontline sales managers, and top-performing salespeople. This allows us to gain a better grasp of your strategy and culture, as well as investigate your specific requirements. These crucial stakeholder interviews guide the development and delivery of your Pearl Lemon Sales customized sales training solution.
A solution blueprint is the end result of all this due diligence and interviews. The blueprint has two functions:
- Provides insight into what we’ve learnt, so you can trust that we know what’s going on with your business and sales.
- Provides learning journey, measurement, and sustainability strategy recommendations. These will be backed by data as well as by the expert insights of our experienced sales trainers.
Before, during, and after the custom sales training sessions, we’ll lay out the specific information that your managers and salespeople will learn. We’ll also work with you on a long-term strategy and cadence. We won’t move forward until we have your comments and validate our ideas to make sure we’re on the same page as you. Custom sales training is most effective when we have complete buy in at all levels.
This feedback loop is maintained throughout the production of all of our personalized sales training program, ensuring that we are focused on driving the sales behaviors you care about while also bringing your sales force along for an engaging journey towards building on and improving their own personal sales skills, which will translate to improved outcomes in terms of both their own sales figures and your business’ bottom line.
Ready to learn more about just what custom sales training can do for your company?
Contact Pearl Lemon Sales today and let’s get that important conversation started.
Contact us. We’d love to hear from you!
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!