Custom Sales Training
Custom Sales Training Drives Better Outcomes... Every Time
Deep customization, according to research, leads to superior sales training outcomes because it is extremely relevant and directly applicable for participants. Top sales companies recognize that various sellers and teams require distinct competencies, according to recent McKinsey research, and they are twice as likely as underperformers to personalize training and development to meet those needs.
All Pearl Lemon Sales training is completely personalized to our clients’ specific needs and nuances, just one of the reasons we are ourselves considered one of those top sales companies. No matter what industry or niche you sell in, or the size and location of your business, custom sales training from Pearl Lemon Sales will produce spectacular results.
What is Custom Sales Training?
Any business’s lifeblood is its sales. Sales power a business, whether it’s a product or a service with a high or low price point. Without a constant supply of fuel, even the best-tuned sports car in the world will come to a halt and the same is true or even the best sales processes. While some basic sales abilities are universal and accessible through general sales training programs, the most successful firms and their high-performing sales teams rely on custom sales training programs to raise revenues consistently.
Custom sales training is tailored and created especially for the salespeople it will be offered to. This involves extra time and effort on the part of the sales training provider – and it’s not something all of them want to involve themselves in – but that effort pays off for everyone.
At Pearl Lemon Sales, because our competitors are unwilling or unable to match our level of personalization, sales teams choose to work with us over them.
As we have experienced and competent instructional designers and time-tested techniques, our customisation approach stands out. It makes a difficult task effective and efficient and ensures that our clients can squeeze every last drop of positive ROI out of their investment in improving their sales team performance.
Why General Sales Training Does Not Work
If you go online, and execute a simple Google search, you’ll find page after page of sales training offerings and programs. The problem is that most of them follow the same sales basics, offer the same tired advice and are presented as PDFs, audio recordings and formulaic handouts with a few video presentations thrown in for good measure.
Not only are these sales training offerings too generalized to drive the kinds of results custom sales training can, but they are dry and boring. In order to learn anything, training of any kind must be engaging enough that participants are excited to take part and interesting enough that they retain the information they are being presented with.
Think back to high school. Which teacher held your attention? The one who only ever gave out tests and asked you to read from books, or the one who actively participated in lessons, offered practical examples and showed real passion for what they were teaching? The answer is always going to be the latter, and that is what we keep top of mind when creating and implementing our custom sales training programs. And it works.
The Pearl Lemon Sales Training Customization Process
The mechanism by which Pearl Lemon Sales creates custom sales training programs means that we:
- Determine and rank the most crucial selling techniques for your business’s current market sales performance.
- Encourage early involvement and buy-in from your leadership and management teams to support transformation.
- We incorporate clarity and accountability into your personalized sales training to help you stay on track with your plans and objectives. We guarantee that it is.
- Integrate the tools and procedures you already use for your teams and encourage alignment and acceptance.
- Create a thorough measuring strategy based on your most important KPIs and indicators.
- Create a coordinated, long-term approach that makes sense for your sales teams to change sales behaviour.
- Create and deliver learning materials that are highly motivating and pertinent to your sales staff.
- Create and deliver highly relevant learning materials that inspire your sales team to attempt new things and advance their skills to surpass your sales targets.
We begin by speaking with various stakeholders, such as senior executives, sales managers on the front lines, and top-performing salespeople. This enables us to understand your strategy and culture better and look into your unique needs. Your Pearl Lemon Sales personalized sales training solution is developed and delivered using the insights from these critical stakeholder interviews.
All this research and interviewing leads to creating a solution blueprint. The blueprint serves two purposes:
- It gives insight into what we’ve discovered, allowing you to have confidence that we are aware of the state of your company’s operations and sales.
- Provides learning journey, measurement, and sustainability strategy recommendations. These will be supported by statistics and the professional advice of our skilled sales trainers.
We’ll present the particular material that your managers and salespeople will learn before, during, and after the personalized sales training sessions. Additionally, we’ll work with you to develop a long-term plan and pace. We won’t proceed until we receive your feedback and have you confirm our concepts to make sure we are on the same page as you. The most successful custom sales training occurs when there is total buy-in at all levels.
Our customized sales training programs are produced with this feedback loop, ensuring that we focus on promoting the sales behaviours you care about. We ensure to take your sales force on an enjoyable journey to develop and enhance their unique sales skills. This will translate to improved outcomes in terms of both their own sales figures and your business’s bottom line.
Ready to learn more about just what custom sales training can do for your company?
Contact Pearl Lemon Sales today and let’s get that important conversation started.
Contact us. We’d love to hear from you!
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!