Deep customization, according to research, leads to superior sales training outcomes because it is extremely relevant and directly applicable for participants. Top sales companies recognize that various sellers and teams require distinct competencies, according to recent McKinsey research, and they are twice as likely as underperformers to personalize training and development to meet those needs.
All Pearl Lemon Sales training is completely personalized to our clients’ specific needs and nuances, just one of the reasons we are ourselves considered one of those top sales companies. No matter what industry or niche you sell in, or the size and location of your business, custom sales training from Pearl Lemon Sales will produce spectacular results.
Any business’s lifeblood is its sales. Sales power a business, whether it’s a product or a service with a high or low price point. Without a constant supply of fuel, even the best-tuned sports car in the world will come to a halt and the same is true or even the best sales processes. While some basic sales abilities are universal and accessible through general sales training programs, the most successful firms and their high-performing sales teams rely on custom sales training programs to raise revenues consistently.
Custom sales training is tailored and created especially for the salespeople it will be offered to. This involves extra time and effort on the part of the sales training provider – and it’s not something all of them want to involve themselves in – but that effort pays off for everyone.
At Pearl Lemon Sales, because our competitors are unwilling or unable to match our level of personalization, sales teams choose to work with us over them.
As we have experienced and competent instructional designers and time-tested techniques, our customisation approach stands out. It makes a difficult task effective and efficient and ensures that our clients can squeeze every last drop of positive ROI out of their investment in improving their sales team performance.
If you go online, and execute a simple Google search, you’ll find page after page of sales training offerings and programs. The problem is that most of them follow the same sales basics, offer the same tired advice and are presented as PDFs, audio recordings and formulaic handouts with a few video presentations thrown in for good measure.
Not only are these sales training offerings too generalized to drive the kinds of results custom sales training can, but they are dry and boring. In order to learn anything, training of any kind must be engaging enough that participants are excited to take part and interesting enough that they retain the information they are being presented with.
Think back to high school. Which teacher held your attention? The one who only ever gave out tests and asked you to read from books, or the one who actively participated in lessons, offered practical examples and showed real passion for what they were teaching? The answer is always going to be the latter, and that is what we keep top of mind when creating and implementing our custom sales training programs. And it works.
The mechanism by which Pearl Lemon Sales creates custom sales training programs means that we:
We begin by speaking with various stakeholders, such as senior executives, sales managers on the front lines, and top-performing salespeople. This enables us to understand your strategy and culture better and look into your unique needs. Your Pearl Lemon Sales personalized sales training solution is developed and delivered using the insights from these critical stakeholder interviews.
All this research and interviewing leads to creating a solution blueprint. The blueprint serves two purposes:
We’ll present the particular material that your managers and salespeople will learn before, during, and after the personalized sales training sessions. Additionally, we’ll work with you to develop a long-term plan and pace. We won’t proceed until we receive your feedback and have you confirm our concepts to make sure we are on the same page as you. The most successful custom sales training occurs when there is total buy-in at all levels.
Our customized sales training programs are produced with this feedback loop, ensuring that we focus on promoting the sales behaviours you care about. We ensure to take your sales force on an enjoyable journey to develop and enhance their unique sales skills. This will translate to improved outcomes in terms of both their own sales figures and your business’s bottom line.
Contact Pearl Lemon Sales today and let’s get that important conversation started.
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!