Catering business owners have a lot to do, and a lot to think about (as well as a lot to cook) and it’s easy for them to lose sight of the one ingredient they need to grow their business: sales. Pearl Lemon Sales can help. We offer specialized, customized catering sales training led by both experts sales trainers and catering business owners who’ve been just where you are right now.
When you take advantage of Pearl Lemon Sales catering sales training, you and your sales team will learn how to use our results-oriented selling tactics to plan, initiate, manage, and win more business with the ultimate sales process for catering sales.
Your sales staff will acquire all of the necessary specialized strategies to become an award-winning – and revenue-generating – catering sales professional, from capturing the buyer’s attention to establishing loyal clients and devolving and nurturing larger accounts to improving account revenues and increasing catering bookings to levels you never imagined possible for business.
Despite a lack of experience in sales and marketing, many caterers start their businesses on the strength of their culinary skills and passion for developing menus, cooking meals and adding their culinary excellence to all kinds of gatherings. Creating your dream business, however, necessitates generating bookings as a big part of your responsibilities. And most caterers just don’t have the right sales skills to make it all, which is one of the biggest reasons that so many catering businesses fail.
Your work may be amazing, and your pricing might be highly competitive, but you can’t sustain, and grow, a catering business on Instagram posts alone. At Pearl lemon Sales we’ve developed catering sales training programs, that we customize for every client, that will give even those who have never seriously considered sales before in their life the tools and tactics they need to build a catering business that not only survives, but thrives beyond their wildest dreams.
You can cook. You can plan a menu. You understand budgeting and logistics. As a person, you are very likeable and your food is amazing. The problem is that it’s just not going to sell itself. And you are almost certainly up against a lot of competition, most caterers are. Sales skills are crucial if you want your catering business to succeed.
Far too often catering business owners take the ‘Field of Dreams’ approach to catering sales. If you build it – or in this case prepare it – and post lots of arty photos on Instagram and Pinterest – they will come. If you offer tastings, they will come. And all of this is quite possibly true and may be effective. They might come. But will they buy?
Booking a catered event – whether it’s a wedding, a party, a corporate event or other gathering – is, of course, a big deal that’s about a lot more than food. Brides want to offer their guests food so spectacular that they never forget it. Corporate executives want to impress prospects at their sales meetings, or reward their top talent for their hard work to keep them engaged and keep their resumes off Indeed. These are just a few examples, the point here is that a catering sale is about so much more than the food – or the cost.
Great catering salespeople know how to sell the experience on offer, as well as the food. They also know how – and when – to upsell and how to make a sale that the customer thinks is a good deal but also makes good fiscal sense for the business. And, perhaps most importantly, they know how to overcome the objections that potential customers will almost certainly have – to close the sale and beat the competition.
Over the course of their custom catering training with Pearl Lemon Sales, your salespeople – and you perhaps if you choose to participate – will learn all the following and more:
Objections will become a sales opportunity, not a pain, for your salespeople! Why? Objections help them to identify how serious a customer is and how eager to buy they are, as well as a way to differentiate the company via their pitch from the competitors.
They’ll learn to close the right way. Closing is more than just asking for the business…about having a strategy for moving the company ahead. Most salespeople overlook the most fundamental idea in sales: having a strategy for growing the business so that you can ask for the sale. We’ll go over the numerous business-winning closing tactics our sales trainers have been successful with and how they can be applied to the things your unique business offers.
While we often cover many of the same things in each catering training program we offer, no two are ever alike. We custom create a bespoke training package for every client we work with, as every business, and every sales team, has different needs, skill levels and sales pain points to be addressed.
This extra effort is just one of the many things that sets our catering sales training apart.
Contact us today to learn more, and to discuss how Pearl Lemon Sales’ catering sales training can be the secret ingredient you need to take your catering business to the next level.