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Author name: Lydia Sims

Lydia is Pearl Lemon's Head of Internal Growth. Outside of Pearl Lemon, you can finder her running, lifting, and hiking. Lydia has an enthusiasm for the field and has 5+ years of experience in marketing. She lives in Muskegon, Michigan in the United States. She can be found exercising or exploring new places in her free time. She has a passion for coffee, beer, and wine and loves to travel to find new cafes or breweries to visit.

Sales Statistics to Help Guide Your 2023 Sales Strategies

Sales Strategies To Win in 2023: The most effective sales initiatives frequently take into account developments in the larger sales landscape. For salespeople trying to prospect effectively, do insightful research, execute well-received outreach, and remain as productive as possible, staying on top of critical sales statistics is absolutely essential. To assist sales professionals in getting there, …

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Measuring the Effectiveness and Success of Sales Training Program

Sales training programs are effective when they provide employees with the tools and knowledge they need to be successful in their careers. However, it is important to measure the success of these programs in order to determine whether they are providing employees with the skills.  There are several ways to measure the effectiveness and success …

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Cold Calling Training Course: Cold Calling Mastery for B2B Sales Prospects

If you’re looking to take your cold-calling skills to the next level, consider signing up for a training course. There are many options available, and each one will teach you the ins and outs of finding business prospects. Cold calling can be a tough task, but with the right training, you can improve your success …

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Providing Commission on Sales to Salespersons for Efficient Performance

Sales commission has been a topic of discourse for many years. There are traditionalists who think that sales should not be paid out of commission and, instead, place them on a salary like other employees.   Companies think that by rewarding salespeople, they will have the incentive to succeed and not take advantage of their customers. …

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Ways to Increase Sales Volume for the Company’s Success

Increasing sales volume is one of the most common ways to improve sales performance. The theory is that if a business can sell more products, it will make more money. Several factors must be considered, including the product and pricing, the salesperson’s skills, and the company’s marketing strategy.   What is Sales Volume? Sales volume is …

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sales tehniques

Generating Leads Through Inside Sales Cold Calling

Inside sales cold calling can be a daunting task for salespeople. But with the right techniques and preparation, you can be successful in reaching your target customers.  Cold calling requires critical sales skills. It’s calling potential customers with no prior relationship.  There are many ways to cold call effectively, but one of the is the …

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A Guide to Finding the Best Cold Calling Books

Cold calling is the best way for small businesses to build strong relationships with potential customers. In most cases, people don’t respond to cold calls because they are busy or don’t have time. By using a cold-calling book on writing and persuasion techniques, you can make your cold call more effective and get the attention …

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